Job Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
This role is responsible for driving profitable, sustainable growth across adidas’ most important fashion and lifestyle partners in New Zealand.
You will own the commercial relationship with leading fashion, streetwear and lifestyle retailers, ensuring adidas continues to grow its brand heat, cultural relevance and market share, while protecting and elevating brand positioning in the local marketplace.
KEY RESPONSIBILITIES:
Own and deliver the net sales performance of assigned NZ Fashion accounts
Build deep, trusted partnerships with key customers across buying, planning and leadership teams
Lead the end-to-end Go-To-Market process including seasonal sell-in, range curation, forecasting and commercial planning
Translate global adidas Originals and Fashion strategy into compelling local account plans
Develop and execute account-specific marketing and activation plans to drive sell-through and brand impact
Own and manage customer investment and marketing budgets
Drive order book management, forecasting accuracy and in-season trading performance
Analyse sell-through, performance and market trends to unlock growth opportunities
Prepare and lead quarterly business reviews and long-term strategic account plans
Monitor the competitive landscape and proactively identify commercial opportunities or risks
Work closely with supply chain, finance, brand and category teams to ensure strong execution across product, marketing and operations
Travel across New Zealand to support key partners with range reviews, VM execution, trading and relationship development
Represent adidas at key industry, customer and brand events
KPI’S:
Net sales and growth vs target
Forecast and order book accuracy
Sell-through and stock efficiency
Margin and trade investment effectiveness
Market share growth within key partners
On-time, in-full delivery performance
Strength and quality of key account partnerships
KEY RELATIONSHIPS:
Senior stakeholders at key fashion, streetwear and lifestyle retail partners
adidas Brand and Marketing teams (Originals & Fashion)
adidas Category and Product teams
adidas Supply Chain and Operations teams
adidas Finance team
External agencies including PR and marketing partners
KNOWLEDGE, SKILLS & ABILITIES:
Strong commercial mindset with excellent negotiation and influencing skills
Deep understanding of fashion, streetwear, lifestyle and premium retail environments
Proven ability to build senior, trust-based customer relationships
Highly analytical with strong planning, forecasting and performance management capability
Confident presenter and communicator
Comfortable operating in a fast-paced, matrix organisation
High level of ownership, accountability and self-drive
Willingness to travel domestically as required
REQUISITE EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS:
Tertiary qualification preferred
4–5+ years experience in key account management, wholesale or commercial sales
Experience within fashion, lifestyle or sportswear highly regarded
Strong understanding of the NZ retail landscape
Wholesale and local market experience essential
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Senior Specialist, Fashion Key Accounts
BRAND:
LOCATION:
Auckland
TEAM:
Sales
STATE:
AUK
COUNTRY/REGION:
NZ
CONTRACT TYPE:
Full time
NUMBER:
539584
DATE:
Jan 27, 2026
