Job Description
Qualifications
Bachelors degree in marketing, public relations, communications, or related field
Demonstrated ability in supporting marketing and communication planning, including identifying key target audiences, executing insightful communication strategies and go-to-market plans
Experience with project management around event coordination, advertising development, promotional campaigns, media/business analytics and CRM
Minimum of 1 year exp in marketing communications, or public relations
Responsibilities
The Marketing Coordinator provides support for the Marketing function at St
They help execute the marketing plan through flawless execution of all aspects of promotion, marketing, media and communication for key strategic services areas
Partner closely with creative design services, digital communications and media relations to do so
Determine effectiveness and regularly report on the impact of marketing and communications
Maintain strong relationships within key service areas, especially with administrative leadership and physicians
In this position, the Coordinator reports to the Marketing Manager, and works closely with system leadership
In addition, they will work closely with department colleagues, administrators, leaders and other professionals across St
Demonstrate respect, dignity, kindness and empathy in each encounter with all patients, families, visitors and other employees regardless of cultural background
Assist key service line marketing manager in executing the annual marketing plan for the service line
Develop expertise in the service line business drivers and market dynamics, competitive advantages, consumer/patient needs of the target audience, message strategy and go-to-market media plans
Be a go-to partner and creative force for all areas throughout the service line for the department
Lead interactions and collaborate closely with assigned areas in the service line (clinical teams), inter-department functions and partnering agencies
Delivery owner for key service line marketing projects:
CRM campaigns, patient experience initiatives, advertising/content, community outreach efforts, physician/clinical specific promotions, media planning, PR, and creating/executing the web site
Support and guide key activations with new offerings withing the key service line
Primary focus is on executing details of events or PR initiatives or supporting service line requests
Provide analytical support to understand whats working and not working to adjust and improve service plans accordingly
Develop deep expertise in the business drivers, target audience changes/needs and the investment choices for the service lines media
Lead execution in CRM/digital media
Provide regular perspective/direction on service line plans
Help manage the budget
Perform other duties as assigned
Job description
Engage with us for your next career opportunity. Right Here.
Job Type
Regular
Scheduled Hours
40
Job Summary
The Marketing Coordinator provides support for the Marketing function at St. Elizabeth. They help execute the marketing plan through flawless execution of all aspects of promotion, marketing, media and communication for key strategic services areas. Partner closely with creative design services, digital communications and media relations to do so. Determine effectiveness and regularly report on the impact of marketing and communications. Maintain strong relationships within key service areas, especially with administrative leadership and physicians. In this position, the Coordinator reports to the Marketing Manager, and works closely with system leadership. In addition, they will work closely with department colleagues, administrators, leaders and other professionals across St. Elizabeth Healthcare.
Demonstrate respect, dignity, kindness and empathy in each encounter with all patients, families, visitors and other employees regardless of cultural background.
Job Description
• Assist key service line marketing manager in executing the annual marketing plan for the service line.
• Develop expertise in the service line business drivers and market dynamics, competitive advantages, consumer/patient needs of the target audience, message strategy and go-to-market media plans.
• Be a go-to partner and creative force for all areas throughout the service line for the department.
• Lead interactions and collaborate closely with assigned areas in the service line (clinical teams), inter-department functions and partnering agencies.
• Delivery owner for key service line marketing projects:
• CRM campaigns, patient experience initiatives, advertising/content, community outreach efforts, physician/clinical specific promotions, media planning, PR, and creating/executing the web site.
• Support and guide key activations with new offerings withing the key service line.
• Primary focus is on executing details of events or PR initiatives or supporting service line requests.
• Provide analytical support to understand whats working and not working to adjust and improve service plans accordingly.
• Develop deep expertise in the business drivers, target audience changes/needs and the investment choices for the service lines media.
• Lead execution in CRM/digital media.
• Provide regular perspective/direction on service line plans.
• Help manage the budget.
• Perform other duties as assigned.
Education, Credentials, Licenses
• Bachelors degree in marketing, public relations, communications, or related field.
Specialized Knowledge
• Demonstrated ability in supporting marketing and communication planning, including identifying key target audiences, executing insightful communication strategies and go-to-market plans.
• Experience with project management around event coordination, advertising development, promotional campaigns, media/business analytics and CRM.
Kind And Length Of Experience
• Minimum of 1 year exp in marketing communications, or public relations.
FLSA Status
Exempt
Right Career. Right Here. If you're looking for the right careers in healthcare, the right place to be is at St. Elizabeth. Join us, and you'll take pride in the level of care we offer our community.
