Mgr Area Sales

Location: Ahmedabad, India

Position Title: Area Sales Manager- GT – Ahmedabad

Major Duties/Responsibilities:

Manage Sales Infrastructure:
• Able to firm up S&D plan for the year based on territory priorities and execute effectively
• Fix quarterly phasing in discussion with SOs and build the plans at a PJP level
• Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects.

Distributor management:
• Understands how to appoint right Distributors and evaluate them on financial strength, infrastructure , experience, market standing.
• Make channel partner adequacy plan and ensure execution of the same
• Lead distributor performance review and objective setting
• Manage Distributor hygiene

Sales and Operation Management:
• Ability to give right demand forecast
• Analyze past trends on demand FC and course correct
• Draft Local Trade promotion plans to fulfill gaps or where potential exceeds FC.
• Review team on months secondary sales objectives
• Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and EDGE Scorecard and discus Sales MIS and EDGE Scorecard with the Team.

Sales Development:
• Ability to design and execute trade promotion plan
• Identify activation opportunity with respect to a brand, occasion or an event Communicate activity objectives/ success metrics and execution plan.
• Ensure effective merchandising in Key outlets

Manage Talent:
• Coach the Territory Heads on the Sales Execution and Territory Management
• Ensure complete staffing
• Identify Learning and Development areas for the team and lead implementation of the Sales Training Program
• Set KRA for Self and team in line with organization priorities and ensure cascade of company objectives within team and with channel partners

Key KPIs:
• Volume of sales (INR) – 2 cr
• Reach (no. of outlets, no. of small towns)- 15 K
• Brand building activities / POS activations
• Attrition of manpower
• Asset Management (Visicooler and Top stores)
• People Reporting : 5 Sales Officers

Knowledge:
• Must be from FMCG industry.
• Must have Mumbai experience
• Experienced in handling multiple categories.
• Must have experience in Modern trade.
• Awareness of the regional language of area assigned preferred.
• Experience in the market assigned.

Skills:
• Good analytical and problem solving skills
• Good communication skills
• Proficient in Microsoft Office applications
• Excellent management, leadership and organizational skills
• Exceptional customer service skills
• Outstanding negotiation and consultative sales skills

Education:

Graduate, MBA preferred, Candidates from Business Schools are preferred

Experience:

6 – 8 years of Experience. Has worked in FMCG industry in sales