Qualifications
The ideal candidate will have a deep understanding of current national trends in web design, content strategy, and digital user experience, with specific expertise in the unique needs of higher education, particularly law schools
Web Strategy & Vision
User Experience & Design
Prioritizing and Organizing
Bachelor's degree or equivalent combination of education and experience
Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university
Benefits
$70K - $80K annually
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite
Responsibilities
A key focus will be on leveraging the web to support recruitment, retention, and the enhancement of the law school's reputation
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Develop and implement a comprehensive web strategy that aligns with AUWCL's goals and enhances the online user experience
Stay ahead of national trends in web design, content management, and digital communication, particularly within the higher education sector
Lead the design and development of web pages that effectively communicate AUWCL's mission, programs, news, and events, with a focus on leveraging the AUWCL brand to drive recruitment, retention, and reputation
Collaborate with admissions, student affairs, and department marketing teams to ensure the website is a powerful tool for attracting and retaining students
Content Management
Oversee the creation, updating, and management of web content to ensure accuracy, relevance, and engagement
Collaborate with academic and administrative departments to gather and integrate content that supports institutional priorities
Optimize web content for search engines (SEO) to enhance visibility and attract targeted audiences
Ensure that the website is user-friendly, accessible, and responsive across all devices
Regularly analyze web traffic data and user behavior to inform continuous improvements
Implement best practices in UX/UI design, ensuring an intuitive and engaging online experience for all users
4.) Technical Oversight
Manage and maintain the college's web infrastructure, including the CMS (Content Management System), ensuring its functionality, security, and performance
Work closely with IT teams to troubleshoot technical issues, implement updates, and integrate new technologies
Ensure compliance with web accessibility standards (WCAG) and other relevant regulations
Collaborate with AU Central Communications and the Office of Information Technology (OIT) on university-wide initiatives, particularly in the planned migration to an Adobe-based platform
Serve as the primary point of contact for all web-related inquiries and projects
Lead training sessions and workshops for faculty, staff, and students on web content management and digital best practices
Collaborate with external vendors and consultants as needed to support web initiatives
Keep abreast of emerging web technologies and trends in higher education, with a focus on law schools, to propose innovative solutions that advance the college's digital presence
Participate in professional development opportunities, conferences, and networking to stay current with industry best practices
Serving Customers
Championing Customer Needs
Displaying Creativity
Managing Performance
35 hours per week
Job description
American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University
Department:
Washington College of Law
Time Type:
Full time
Work Modality:
Hybrid 01 (On Campus 3-4 Days/Week)
Union:
SEIU Local 500 - Provost & Enrollment DivisionThis position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.
Job Description:
Summary:
The American University Washington College of Law (AUWCL) is seeking a visionary and innovative Website Administrator to lead its digital presence. This role is critical in shaping how the law school connects with diverse audiences, including prospective students, current students, faculty, alumni, and the broader legal community. The ideal candidate will have a deep understanding of current national trends in web design, content strategy, and digital user experience, with specific expertise in the unique needs of higher education, particularly law schools. A key focus will be on leveraging the web to support recruitment, retention, and the enhancement of the law school's reputation.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.) Web Strategy & Vision
• Develop and implement a comprehensive web strategy that aligns with AUWCL's goals and enhances the online user experience.
• Stay ahead of national trends in web design, content management, and digital communication, particularly within the higher education sector.
• Lead the design and development of web pages that effectively communicate AUWCL's mission, programs, news, and events, with a focus on leveraging the AUWCL brand to drive recruitment, retention, and reputation.
• Collaborate with admissions, student affairs, and department marketing teams to ensure the website is a powerful tool for attracting and retaining students.
2.) Content Management
• Oversee the creation, updating, and management of web content to ensure accuracy, relevance, and engagement.
• Collaborate with academic and administrative departments to gather and integrate content that supports institutional priorities.
• Optimize web content for search engines (SEO) to enhance visibility and attract targeted audiences.
3.) User Experience & Design
• Ensure that the website is user-friendly, accessible, and responsive across all devices.
• Regularly analyze web traffic data and user behavior to inform continuous improvements.
• Implement best practices in UX/UI design, ensuring an intuitive and engaging online experience for all users.
4.) Technical Oversight
• Manage and maintain the college's web infrastructure, including the CMS (Content Management System), ensuring its functionality, security, and performance.
• Work closely with IT teams to troubleshoot technical issues, implement updates, and integrate new technologies.
• Ensure compliance with web accessibility standards (WCAG) and other relevant regulations.
5.) Collaboration & Leadership
• Collaborate with AU Central Communications and the Office of Information Technology (OIT) on university-wide initiatives, particularly in the planned migration to an Adobe-based platform.
• Serve as the primary point of contact for all web-related inquiries and projects.
• Lead training sessions and workshops for faculty, staff, and students on web content management and digital best practices.
• Collaborate with external vendors and consultants as needed to support web initiatives.
6.) Trends & Innovation
• Keep abreast of emerging web technologies and trends in higher education, with a focus on law schools, to propose innovative solutions that advance the college's digital presence.
• Participate in professional development opportunities, conferences, and networking to stay current with industry best practices
.
Competencies:
• Serving Customers.
• Championing Customer Needs.
• Displaying Creativity.
• Managing Performance.
• Prioritizing and Organizing
Salary Range:
• $70K - $80K annually.
Position Type/Expected Hours of Work:
• 35 hours per week.
Required Education and Experience:
• Bachelor's degree or equivalent combination of education and experience.
Preferred Education and Experience:
• Master's degree or equivalent.
• Minimum of 3-5 years of experience in web management or digital strategy, preferably within higher education.
• Proven expertise in web design, content management systems (preferably WordPress), and digital marketing tools.
• Strong understanding of web accessibility standards, SEO, and analytics platforms (e.g., Google Analytics).
• Excellent communication and project management skills, with a collaborative approach to working with diverse stakeholders.
• A visionary mindset with the ability to anticipate and adapt to the rapidly changing digital landscape.
Benefits
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Other Details
• Hiring offers for this position are contingent on successful completion of a background check.
• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer.
Current American University Employees
American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.
Contact Us
For more information or assistance with the American University careers site, email
[email protected].
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, *** (including pregnancy), age, ****** orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
