Job Description
OUR COMPANY:
Yamaha Canada Music Ltd. (YC) is the leading brand in music performance, music education, and development of the musical products market in Canada. Established in 1969, YC has established our presence and market share with high quality products in conjunction with our high-quality people and programs that have earned us the status as a trusted partner in music and education.
SUMMARY:
The Web and Digital Content Specialist support the execution of Yamaha Canada’s digital content and communications strategy across web and social platforms. This role serves as a central point of coordination for content workflows, ensuring timely, accurate, and bilingual delivery across channels.
Working across Music, AV, and Music Education divisions, the coordinator helps bring global and local content to market, supports creator and community engagement, and maintains a consistent and compelling Yamaha presence online. This role plays a key part in enabling a “One Yamaha” approach across all digital touchpoints.
The key responsibilities of the Web and Digital Content Specialist include but are not limited to:
Content Workflow & Web Coordination
Manage the end-to-end Global Website Content communication flow – review global content updates, align with product managers, coordinate with stakeholders to execute.
Ensure all content is bilingual (EN/FR) prior to launch
Review staging links and secure approvals before go-live
Maintain and update Yamaha Canada web properties, including the Music School website
Ensure accuracy, consistency, and alignment with brand standards across all web content
Social Media Management & Community Engagement
Curate and manage Yamaha Canada’s social media presence
Monitor day-to-day activity, including: Creator tags (sponsored and organic); Mentions, comments, and engagement opportunities
Respond, engage, and route inquiries as appropriate
Identify and coordinate creator collaborations and partnership opportunities
Support growth and engagement of Yamaha’s online community
Build and manage boosted posts and paid social campaigns (Facebook/Instagram), including audience targeting, budget allocation, and performance monitoring
Content Planning & Execution
Schedule and publish website content provided by head office and internal divisions
Develop and execute social content tied to:
Sales promotions and activities
Product launches and campaigns
Local activations and events
Artist/creator collaborations
Adapt global assets for local relevance and performance
Collaborate with internal teams and designers to develop supporting content
Build, schedule, and deploy email campaigns and newsletters using Mailchimp (or similar platforms)
Format and optimize email content for readability, engagement, and basic performance (open/click rates)
Cross-Functional Coordination
Act as a liaison between:
Marketing
Product teams
Global stakeholders
Track content timelines, approvals, and deliverables
Support continuous improvement of content workflows and processes
Contribute to reporting and insights on content performance
To be successful in this role you will possess the following:
Excellent written and verbal communication skills in English
Preference will be given to candidates that are bilingual in English and French
Strong understanding of marketing fundamentals (brand positioning, messaging, content strategy)
2–4 years’ experience in digital content, marketing, or social media coordination
Experience with influencer/creator collaborations or community management is nice to have
Experience managing content across web and social platforms
Experience with e-commerce environments and merchandising is an asset
Solid understanding of digital marketing channels and best practices: Social media, Email Marketing, SEO Fundamentals
Hands-on experience with content management systems (CMS) and basic front-end editing (HTML/CSS)
Experience creating and managing boosted posts and basic paid social campaigns (Meta/Facebook & Instagram), including targeting and budget management
Experience building and deploying email campaigns using platforms such as Mailchimp (or similar), including basic formatting, segmentation, and scheduling
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for adapting or creating content assets
Strong proficiency in Microsoft Office (Excel, PowerPoint, Word)
Familiarity with Wordpress or similar CMS platforms is nice to have
Familiarity with Meta Ads Manager and basic campaign performance analysis (CTR, engagement, conversions) is an asset
High attention to detail and strong organizational skills
Ability to manage multiple priorities and adapt in a fast-paced environment
Experience working cross-functionally with internal teams and external partners
Strong collaborator with the ability to take direction and work independently
Proactive interest in emerging digital trends and technologies is an asset
What Success Looks Like
Content is delivered on time, accurately, and fully approved
Social channels are active, engaging, and aligned with brand priorities
Creator relationships are effectively managed and expanded
Global and local content is seamlessly integrated across platforms
Internal teams experience smooth, efficient content workflows
Yamaha Canada Music Ltd. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regards to race, color, disability, religion, gender, gender expression, or national origin.
We will provide equitable treatment and accommodation to ensure barrier-free employment, in accordance with the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of the company’s hiring process.
If you are invited to participate in an assessment process, kindly provide your accommodation needs in advance. Please be advised that you may be requested to provide medical/other documentation to Human Resources to ensure that appropriate accommodation is provided to you throughout the hiring process. If you are an individual with a disability and you need assistance or accommodation during the application process, please kindly let us know when submitting your application.
We would like to thank all applicants, however, only those under sincere consideration will be contacted.
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $50,000.00-$60,000.00 per year
Benefits:
Dental care
Employee assistance program
Extended health care
Life insurance
On-site parking
Paid time off
Work Location: Hybrid remote in Scarborough, ON M1S 3R1
Application deadline: 2026-04-17
