Job Description
About Titan: Titan Company Limited is a renowned name in the watch and lifestyle segment, known for its commitment to quality, innovation, and customer satisfaction. With iconic brands like Titan, Fastrack, and Sonata, we continue to set industry standards and cater to the evolving needs of our customers. Join us as we explore new horizons and redefine lifestyle experiences.
Position: Product Marketing Manager
Job Description: As a Product Marketing Manager at Titan, you will play a crucial role in shaping the success of our products in the market. Your responsibilities will include:
• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs.
• Product Positioning: Develop and execute effective product positioning and messaging strategies that differentiate Titan’s products in the market.
• Go-to-Market Strategy: Plan and implement comprehensive go-to-market strategies for new product launches, including pricing, promotion, and distribution plans.
• Campaign Management: Design and oversee marketing campaigns across various channels, ensuring alignment with product objectives and target audience.
• Collaboration: Work closely with product development, sales, and creative teams to ensure cohesive and effective marketing efforts.
• Customer Insights: Gather and analyze customer feedback and insights to inform product improvements and marketing strategies.
• Sales Enablement: Develop sales tools, presentations, and training materials to support the sales team in effectively promoting Titan’s products.
• Performance Tracking: Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve KPIs.
• Budget Management: Manage the product marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Requirements:
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred.
• Proven experience in product marketing, brand management, or a related role, preferably in the lifestyle or consumer goods industry.
• Strong understanding of market research, competitive analysis, and consumer behavior.
• Excellent communication and interpersonal skills, with the ability to create compelling product narratives and collaborate effectively with cross-functional teams.
• Strategic thinking and problem-solving skills, with a track record of developing and executing successful marketing strategies.
• Proficiency in marketing tools and platforms, including digital marketing, social media, and CRM systems.
• Strong project management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset, with the ability to interpret data and derive actionable insights.
• Creativity and innovation, with a passion for staying updated on the latest marketing trends and technologies.
Why Join Titan?
• Brand Legacy: Be part of a prestigious brand with a rich heritage and a reputation for excellence in the watch and lifestyle industry.
• Career Growth: Titan offers opportunities for career advancement and professional development, with training programs and pathways for growth.
• Innovative Environment: Join a dynamic and innovative team that is passionate about delivering exceptional products and experiences.
• Competitive Compensation: Receive a competitive salary package with attractive benefits, including healthcare coverage, retirement plans, and performance-based incentives.
