Job Description
Experience – 5-8 years
Job Description:
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Design, develop, and implement high impact online digital marketing strategies to deliver strong business growth, brand development, and drive customer acquisition.
• Develop and optimize the digital marketing strategy across all digital platforms as well as collaborating with internal stakeholders and agencies.
• Work with the marketing team to execute e-mail marketing communications using the company CRM system.
• Deliver highly convertible, relevant site traffic, and day-to-day management and review of the online marketing function (PPC, SEO, Email, Affiliates, Social, Content, Retargeting, and strategic partnerships).
• Execute marketing campaigns, including the creation and management of the campaign Landing Pages, Microsites, Whiteboard Videos, Email, Surveys, and Blogs, etc.
• Manage marketing communications such as writing blogs, articles, opinion pieces, social media posts, etc.
• Measure, report on, and continuously improve the performance of all digital marketing campaigns.
• Working closely with BDM to ensure a consistent multi-channel approach to all activity including the management of company social media.
• Manage website development, provide direction, and present recommendations on UX – design & layout of the site, communications, Email, Advertising, Mobile, Displays, etc. with an excellent understanding of how people view and engage with content.
• Experience in Website Development in WordPress, Magento, Woocommerce etc.
