Job Description
Role: Social Media & Brand Strategist
📍 Ahmedabad / Gujarat (Full-time)
🏷 KabhiB Bakery
About KabhiB
KabhiB is a legacy bakery brand with a growing footprint across Gujarat and beyond. We’re at an exciting inflection point - ready to reimagine how our brand shows up digitally, connect more deeply with our audience, and build a strong cultural presence beyond just products.
This is the first time we are hiring a dedicated Social Media & Branding professional - which means high ownership, high creative freedom, and the chance to build something from the ground up.
What This Role Is Really About
This role is not about posting daily just to stay active.
It’s about resetting KabhiB’s digital voice, driving engagement, building brand love, and making KabhiB feel relevant, exciting, and aspirational to both new and existing customers.
You will own how KabhiB looks, sounds, and feels across social platforms.
Key Responsibilities
1. Social Media Strategy & Brand Thinking
- Build and execute a fresh, long-term social media strategy for KabhiB from scratch.
- Define content pillars, tone of voice, storytelling formats, and visual direction.
- Translate brand values into engaging, platform-relevant content.
- Stay updated with trends, formats, and algorithms — and adapt them creatively for KabhiB.
2. Content Planning, Creation & Execution
- Plan monthly and quarterly content calendars across Instagram, YouTube, Facebook, and other relevant platforms.
- Conceptualize and execute:
- Reels & short-form videos
- Static posts & carousels
- Stories & interactive formats
- Plan and coordinate photoshoots, videoshoots, and in-store content.
- Work closely with designers, videographers, editors, and internal teams.
3. Branding & Creative Campaigns
- Drive branding-led campaigns (not just sales-driven content).
- Build storytelling around products, people, processes, and moments.
- Initiate and execute brand collaborations, creator tie-ups, and partnerships.
4. Engagement & Community Building
- Actively build and nurture KabhiB’s online community.
- Improve engagement rates through interactive formats, conversations, and campaigns.
- Monitor comments, DMs, feedback, and audience sentiment.
5. Performance Tracking & Optimization
- Track performance metrics like reach, engagement, growth, saves, shares, and watch time.
Who We’re Looking For
Someone who lives and breathes social media & branding.
A strong storyteller with a visual and cultural sensibility.
Comfortable taking ownership and building something independently.
Someone who understands branding over time, not just viral moments.
Qualifications & Experience
1–5 years of experience in social media, content, or brand roles.
Strong understanding of Instagram, Reels, YouTube, and content trends.
Good copywriting skills (English; Hindi/Gujarati is a plus).
Experience with content calendars, shoots, and cross-team coordination.
Basic understanding of analytics and performance tracking.
Why This Role Is Special
First-ever social media hire at KabhiB.
Creative freedom to build the brand’s next chapter.
Real impact — your work will directly shape how thousands perceive KabhiB.
Opportunity to work on branding, culture, and collaborations — not just ads.
