Senior Growth And Digital Marketing Manager

About Handshake

Handshake is the premier career platform for Gen Z, connecting a community of over 17 million students, alumni, employers, and career educators. Our network enables career advice and discovery to turn into first, second, and third jobs.

We're committed to creating an inclusive culture built on respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

In this role, you'll define and manage Handshake's omni-channel digital and offline advertising campaigns to meet user acquisition and pipeline growth targets for both our enterprise and self-service products.

Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
Own operations, optimization, and execution across all paid and growth channels to deliver against acquisition and ROI goals for the business
Test and optimize on a per-channel basis to improve campaign performance
Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital, offline advertising, and product growth to the fullest extent
Your Role

You will be responsible for analyzing campaign effectiveness and providing actionable insights for continuous optimization, while designing scalable, predictable, and repeatable lifecycle programs to drive sustainable growth and achieve growth targets.