Job Description
Qualifications
We seek a candidate with a minimum of 8 years of brand management and leadership experience, coupled with a proven track record of driving omnichannel growth and animation across multiple categories
Minimum 8 years of brand management experience, encompassing marketing, trade marketing & innovation
Proven talent management skills, with a focus on attracting, retaining, and developing top talent
Industry experience in beauty, with a track record of success leading multiple categories across different channels
Proficiency in digital marketing, including direct-to-consumer, eCommerce, and retailer media networks
Key leadership traits including collaboration, integrity, accountability, vision, problem solving and can-do attitude
Benefits
An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package
Compensation Data
As required by New York State's salary transparency law, effective November 2026, the expected base salary for this position ranges from $125,000.00 - $130,000.00
In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team
Responsibilities
The Senior Brand Manager for Carolina Herrera Fragrance and Makeup role is instrumental in shaping the brand's marketing strategies and positioning, annual plans, consumer-driven activation and omni-channel strategy
Collaborate with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies
Lead initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage budget for the brand
Translate business priorities into clear brand objectives, strategies, and plans, with a focus on elevated consumer experience through new product launches, pricing, positioning & animations
Collaborate with global partners to define brand priorities for the USA and report success, challenges, and recommendations for future success in a clear concise manner
Craft retailer specific strategies and positioning for the Carolina Herrera sub brands, defining a clear roadmap to win in each channel, including specialty accounts, such as Nordstrom
Work seamlessly with Key account directors for each account to identify opportunities and implement them
Create impactful brand presentations for retailers during market meetings
Translate brand strategy into actionable tactics for the field sales force through inspiring and clear presentations
Develop a tiered animation strategy for fragrance and makeup with a focus on consumer eventing at point of sales
Create events with tiered strategy that can be implemented across different retailers
Cross-functional Collaboration & Team development:
Demonstrate strong cross-functional leadership and collaboration abilities, successfully leading projects and ensuring timely delivery
Collaborate on communications and media priorities for the brand to maximize brand visibility
Lead a team of brand managers, coach them to succeed and help translate business needs into actionable items
Job description
Senior Brand Marketing Manager, Carolina Herrera
Location: New York, NY, US
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
The Senior Brand Manager for Carolina Herrera Fragrance and Makeup role is instrumental in shaping the brand's marketing strategies and positioning, annual plans, consumer-driven activation and omni-channel strategy. We seek a candidate with a minimum of 8 years of brand management and leadership experience, coupled with a proven track record of driving omnichannel growth and animation across multiple categories.
What you'll get to do
Business & Brand Strategy:
• Collaborate with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies.
• Lead initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage budget for the brand.
• Translate business priorities into clear brand objectives, strategies, and plans, with a focus on elevated consumer experience through new product launches, pricing, positioning & animations.
• Collaborate with global partners to define brand priorities for the USA and report success, challenges, and recommendations for future success in a clear concise manner.
Retailer & Sales strategy definition & execution:
• Craft retailer specific strategies and positioning for the Carolina Herrera sub brands, defining a clear roadmap to win in each channel, including specialty accounts, such as Nordstrom.
• Work seamlessly with Key account directors for each account to identify opportunities and implement them.
• Create impactful brand presentations for retailers during market meetings.
• Translate brand strategy into actionable tactics for the field sales force through inspiring and clear presentations.
• Develop a tiered animation strategy for fragrance and makeup with a focus on consumer eventing at point of sales. Create events with tiered strategy that can be implemented across different retailers.
Cross-functional Collaboration & Team development:
• Demonstrate strong cross-functional leadership and collaboration abilities, successfully leading projects and ensuring timely delivery.
• Collaborate on communications and media priorities for the brand to maximize brand visibility.
• Lead a team of brand managers, coach them to succeed and help translate business needs into actionable items.
We'd love to meet you if you have
• Bachelor's degree required; MBA a plus.
• Minimum 8 years of brand management experience, encompassing marketing, trade marketing & innovation.
• Proven talent management skills, with a focus on attracting, retaining, and developing top talent.
• Industry experience in beauty, with a track record of success leading multiple categories across different channels.
• Proficiency in digital marketing, including direct-to-consumer, eCommerce, and retailer media networks.
• Key leadership traits including collaboration, integrity, accountability, vision, problem solving and can-do attitude.
A few things you'll love about us
• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
Compensation Data
As required by New York State's salary transparency law, effective November 2026, the expected base salary for this position ranges from $125,000.00 - $130,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, ****** orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
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