Performance Marketing Manager

Give wings to your career with the fastest growing and leading D2C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces.

With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis.

To Know More Visit

www.kyari.co

About The Role

As a Performance Marketing Manager at Kyari you will play a pivotal role in driving revenue growth through the development and execution of comprehensive performance marketing strategies. This role encompasses planning and managing campaigns across various platforms, overseeing key performance indicators (KPIs), and ensuring effective budget utilization. Additionally, you will be responsible for team management, leadership, and stakeholder communication.

Key Responsibilities
Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms.
Planning content creation aligned with revenue targets and budget allocations.
Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management.
Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting and segmentation.
Providing leadership and guidance to the performance marketing team.
Communicating effectively with stakeholders to align strategies and goals
Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance
Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences
Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI.
Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance

KEY KPIS
ROAS
CPA
Conversion Rate
CTR
AOV
ROI by Channel
Website Traffic
Revenue through Acquisition

Required
5 years of experience of performance marketing
Content Planning
Analytical mindset
Basic understanding of marketing fundamentals
Understanding of branding
Capable enough to judge the creatives
Min 3 years of experience in D2C as a manager
Should have managed monthly spends of 70 lacs - 1 CR on META.
Core Expertise in META and Google Ads.
Strong leadership and team collaboration abilities.
Proficient in performance marketing platforms and analytics tools.
Excellent analytical skills with the ability to translate data into actionable insights.
Creative mindset with the ability to develop innovative and impactful marketing campaigns.,