Paid Search-Social Media Manager

• Brainstorm ideas for marketing campaigns and paid advertising
• Collaborate with other digital marketers, including SEO specialists, content marketers, and web developers to align campaign strategies and goals across the organization
• Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles
• Conduct in-depth keyword and website research
• Create and manage search engine marketing campaigns
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Develop, execute, and optimize digital campaigns from conception to launch
• Meet with clients to determine their goals and budget
• Advise clients and stakeholders on costs, expectations, outcomes, and processes
• Identify and present new avenues of paid advertising
• Monitor and analyze web analytics and campaign performance
• Provide actionable insights into campaign performance to relevant stakeholders
• Ensure a positive ROI on campaign spending
Required Skills and Experience
• 1+ years of experience as a paid search marketer or in the paid search space
• Experience working with demand-side channels and advertising platforms
• Experience with campaign performance analysis and digital traffic metrics
• Thorough knowledge of demand-side platforms
• Strong data and analytics skills

Monika Aggarwal

Senior Recruiter

Direct#: 87080446+6