Job Description
Job description
Marketing Manager – Enterprise Accounts
About the Company
Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1+70, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic. Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women’s network. Our core values are Excellence, Integrity, Partnership and Inclusivity.
About the Role
Argus, a fast-growing global B2B media company, is seeking a self-motivated, results focused, detail-oriented marketing professional to join the team in London. This position is a great opportunity for an experienced marketing manager who has a proven track record of optimising campaigns and delivering marketing initiatives to support strategic sales plans. We are currently a $450 million brand leader and we are looking to take Argus to the next level. The ideal candidate is analytical and radiates a can-do positive energy, capable in working through ambiguity to deliver marketing campaigns that build the brand and explicitly produce high quality sales leads.
Responsibilities
• Creating and executing innovative marketing campaigns incorporating value propositions and key messages.
• Showcasing and promoting our consulting services and conferences to strategic accounts.
• Understanding which other internal marketing campaigns and assets to leverage to support your initiatives.
• Supporting sales with pre and post renewal campaigns, best positioning our products and services.
• Continuously testing, analysing and tracking results of all marketing activity, (KPIs, budgets/financial returns, ROI, planning, sizing) and making recommendations for future activity to improve campaign performance. Sharing insight and commentary contextualising performance.
• Utilising the full marketing mix to enhance campaigns including social promotion and paid media.
• Creating marketing campaigns in other languages (Advantageous but not essential)
• Promoting marketing plans internally, updating them through collaboration with sales.
• Collaborating with other internal teams to develop and deploy impactful and dynamic marketing assets.
• Ensuring consistency and professionalism in all marketing collateral.
• Working with the Web Operations Team to develop landing pages for strategic accounts.
• Providing thought provoking copy that resonates with the audience and drives action on these landing pages.
• Educating and inspiring account managers on the potential role of marketing within strategic accounts.
• Collaborating with other internal marketing teams to ensure audience segments from the strategic accounts dataset are included in other Argus marketing campaigns effectively.
Qualifications
5+ years’ B2B marketing experience
Proven experience partnering successfully with sales teams
Data-driven and have the ability to draw insight from complex marketing data
Proven ability to design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach
Ability to leverage data and insights in the development of marketing plans aligned to account strategies
Able to navigate a complex environment involving stakeholders in various business functions
Strong written communication and analytical skills
Others: energetic/positive, good communicator, detail and result oriented, planning and management skills, readily adaptable to changing market and organizational requirements, customer focussed, and goal/results oriented
Pay range and compensation package
Competitive salary and company bonus scheme
Group pension scheme
Group healthcare and life assurance scheme
Flexible working environment
25 days holiday with annual increase up to 30 days
Subsidised gym membership
Season ticket travel loans
Cycle to work scheme
Extensive internal and external training
Equal Opportunity Statement
By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, ****** orientation, gender identity, disability or veteran status.
For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions
