Job Description
Location: Wework Vikhroli, Mumbai
Working Hours: Full-time, UK Timings (12:30 PM IST to + PM)
Experience: 4-5 years
Salary: INR 8 – + lakhs per annum
About Us:
My Digital Shelf is a leading platform in the B2B FMCG industry, specialising in high-impact conferences, summits, and media engagements across the UK, UAE, Europe, and North America. Our mission is to empower consumer goods brands with forward-thinking strategies through events, content, and digital engagement.
We are looking for a strategic, creative, and results-driven Marketing Manager to join our growing team. You’ll take the lead in delivering innovative, multi-channel campaigns that drive attendee registrations, elevate sponsor visibility and revenue, and strengthen My Digital Shelf’s presence as a global thought-leader.
Key Responsibilities:
Campaign Strategy & Execution
Develop and execute strategic, insight-led marketing plans for our events to meet attendance and revenue targets.
Run and monitor integrated campaigns across email, social media, partnerships, content, SEO, and paid channels.
Write compelling copy and create engaging content for email newsletters, event brochures, social media, and websites.
Lead the team’s database segmentation and list-building efforts to improve targeting and performance.
Digital & Content Marketing
Oversee SEO best practices and website visibility for each event.
Oversee all website updates through coordination with internal teams and freelancers.
Collaborate on blog content and speaker/editorial promotion to drive audience interest and organic reach.
Support sponsorship and exhibitor visibility with tailored content and promotional support.
Stakeholder Collaboration & Team Leadership
Work closely with our commercial, content, and operations teams to align messaging, deadlines, and business objectives.
Collaborate with a wider support network of in-house team members and trusted freelancers across design, marketing, and web.
Facilitate external communication with partners, speakers, and media outlets to maximise campaign effectiveness and event engagement.
Building strategic partnerships with industry organisations to expand brand reach
What success looks like:
· Growth in visitor numbers and exhibitor bookings
· Increased event-driven revenue
· A better experience for all event attendees
· Clear, data-backed results from marketing efforts
What We’re Looking For:
4+ years of B2B marketing experience – ideally in events, conferences, or media.
Strong copywriting, email marketing, and digital campaign experience.
Excellent written and verbal communication skills – with fluency in English.
Experience using tools such as HubSpot, Mailchimp, Canva, WordPress, LinkedIn Campaign Manager, and Google Analytics.
Solid understanding of SEO, digital visibility, and multi-channel campaign delivery.
Meticulous attention to detail and ability to manage multiple projects simultaneously.
Proactive, organised, and collaborative – comfortable working in a fast-paced, entrepreneurial environment.
Experience proofreading, managing timelines, and coordinating stakeholders internally and externally.
Comfortable working independently and with remote teams across time zones.
Why Join My Digital Shelf?
Join a fast-growing, global team with the energy of a startup and the credibility of an established industry player.
Work with a diverse network of freelancers and internal staff across design, marketing, content, and tech.
Lead marketing for summits that bring together industry leaders in FMCG, retail, eCommerce, data, and digital transformation.
Enjoy autonomy, variety, and real impact on our marketing and business growth.
