Marketing Lead

Hiring Marketing Lead for a B2B Startup!

Experience: 6+

Location: Gurgaon (WFO)
• Preferably from a B2B Company

Roles & Responsibilities:
• Come up with a robust brand marketing strategy.
• Develop and execute effective marketing strategies to enhance brand presence and drive business growth.
• Work with stakeholders to ensure marketing efforts align with business goals.
• Manage brand marketing, including positioning, messaging, and creative development.
• Ideate, collaborate and drive rigorous execution against this strategy.
• Drive brand marketing efforts across campaigns, social media, content & communities.
• Drive long-term brand vision as a key, senior member of the marketing team.
• Develop and implement campaigns that promote our payment solutions, drive customer acquisition, and increase brand awareness.
• Prepare a structured framework for objectively measuring the efficacy of brand marketing efforts.
• Present data-backed post-mortems of campaign performance.
• Conduct market research and competitor analysis to identify opportunities.
• Drive brand discovery initiatives to target relevant audiences.
• Develop and implement B2B marketing strategies and campaigns.
• Cultivate and maintain strategic partnerships with stakeholders.
• Manage, end to end execution and coordination of influencer marketing, video marketing, webinar efforts.
• Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.
• Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.
• Responsibilities
• 6 years of overall marketing experience.
• Minimum 5+ years of having managed brand marketing campaigns.
• Strong creative & soft skills combined with an affinity for data.
• Proven track record of developing and implementing successful brand campaigns that drive customer acquisition and increase brand awareness.
• Ability to manage budgets and resources effectively and efficiently.
• Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.
• Ability to make decisions in a changing environment, anticipate future needs and drive results