Job Description
Qualifications
Bachelor’s degree in business, marketing or related field or equivalent experience
8+ years of progressive brand management experience
4+ years of progressive consumer-packaged goods experience
4+ years of management / supervisory experience
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skills
Proven experience with consumer insight development
Ability to identify complex problems, review information to collaborate and develop options then implement solutions
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
Proven negotiation skills with the ability to produce quality vendor services
Proficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skills
Proven project management skills
Demonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategy
Responsibilities
This will be onsite two days a week (Tuesdays + Thursdays)with the ability to travel domestically 25% of the time
As a Marketing Director you will be responsible for:
Developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multi platform brand(s)
Develop the annual brand plan using qualitative and quantitative data; develop strategies, define goals and tactical actions
Execute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc
Develop advertising campaigns, ensures traditional and digital advertising / communication aligns with strategy
Manage the strategic relationship with Advertising agencies, including selection and negotiation of contracts; ensure vendors meet service level agreements
Develop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements, including but not limited to Market Share, Brand equity, brand awareness, advertising impact and purchase funnel with brand loyalty
Lead product development after the design thinking process; specially ensuring the production and business feasibility e.g. production capacity, margin, and product performance and ensure the development the Ready to Market product deck
Ensure market trends, market dynamics, completive set and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectives
Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Job description
Our client in the Food Services industry is looking for a Marketing Director in Phoenix.
This will be onsite two days a week (Tuesdays + Thursdays)with the ability to travel domestically 25% of the time.
As a Marketing Director you will be responsible for:
-Developing and executing the brand strategy aligned with customer and market needs to deliver profitable growth and increase market share of assigned multi-country, multi-brand and multi platform brand(s)
-Develop the annual brand plan using qualitative and quantitative data; develop strategies, define goals and tactical actions
-Execute marketing plan(s) and ensure consistent brand image throughout all product lines, promotional materials, events, etc.
-Develop advertising campaigns, ensures traditional and digital advertising / communication aligns with strategy
-Manage the strategic relationship with Advertising agencies, including selection and negotiation of contracts; ensure vendors meet service level agreements
-Develop, prioritize and track brand(s) performance metrics; recommend and implement targeted enhancements, including but not limited to Market Share, Brand equity, brand awareness, advertising impact and purchase funnel with brand loyalty
-Lead product development after the design thinking process; specially ensuring the production and business feasibility e.g. production capacity, margin, and product performance and ensure the development the Ready to Market product deck
-Ensure market trends, market dynamics, completive set and product elasticity behavior is analyzed; ensure pricing strategy meets margin objectives
-Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans
Qualifications as a Marketing Director:
-Bachelor’s degree in business, marketing or related field or equivalent experience
-8+ years of progressive brand management experience
-4+ years of progressive consumer-packaged goods experience
-4+ years of management / supervisory experience
Ability to lead business planning process with knowledge of P&L dynamics; proven project management skills
-Proven experience with consumer insight development
-Ability to identify complex problems, review information to collaborate and develop options then implement solutions
-Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
-Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
-Proven negotiation skills with the ability to produce quality vendor services
- Proficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skills
-Proven project management skills
-Demonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategy
