Manager | Performance Marketing

About hoichoi
We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment.

hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production Cinemas, Distribution, Digital Cinema, Music and New Media.

As we take on the next level of growth, we are on the lookout for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally.

The Role
The Performance Marketing manager will be responsible for building the overall strategy, roadmap, implementing plans and managing marketing campaigns to drive acquisition of users through various digital marketing channels.

Responsibilities
Build a strong Performance Marketing strategy for hoichoi to reach its target audience at scale to deliver growth at optimum costs
Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) to meet business growth
Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth
Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact
Plan and forecast monthly, quarterly, annual acquisition numbers and cost
Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs
Drive marketing – tech roadmap in coordination with the Tech and Product Teams.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Manage internal and external stakeholders, affiliate partners & agency relationships

Must have skills

Must have command over reading & writing Bengali language
2-4 years of proven customer acquisition experience through performance marketing in scaling up digital companies (Entertainment/ Ecommerce/ Gaming/ Tech start-up etc)
Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Adjust, Clevertap etc)

You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations

You are a highly goal-oriented individual and have excellent communication skills

This role is based in Kolkata