Job Description
Location
Gurugram, Haryana
Benefits
Pulled from the full job description
Health insurance
Work from home
Provident Fund
Cell phone reimbursement
Paid sick time
Full job description
About Loopie:Loopie is a playful, design-forward kids’ mobility brand under Bundle o Joy. We make fun, functional ride-ons and walkers for toddlers that parents love and kids don’t want to get off! Backed by a strong product vision and quirky brand identity, we’re building a new category in parenting products—where storytelling meets great design.
We’re looking for a Copywriter who can bring this brand to life through words—someone who can turn product benefits into stories, ideas into reels, and bullet points into emotion.
Role Overview – Copywriter
You will work closely with our design, marketing, and growth teams to build brand stories across digital platforms, marketplaces, and social content.
Key Responsibilities:
Write creative, quirky, and clear product copy for Loopie’s website, Amazon, Ajio, etc.
Script engaging content for Instagram Reels, brand videos, and ad campaigns
Draft emailers and newsletters that are informative, playful, and on-brand
Contribute to blogs and storytelling that resonate with new-age parents
Collaborate on campaign ideas, content hooks, and creative brainstorms
Tone of Voice: Playful, warm, clever, imaginative – never robotic, never boring.
Who Should Apply
We’re especially looking at freshers or up to 1 year of experience in content or creative fields who:
Are graduates in Design, English, Mass Communication, or Media
Have interned or worked on content for social media, D2C brands, college publications, or agencies
Are passionate about writing and can bring emotion, empathy, and wit to their work
Are curious about parenting and lifestyle brands, and love creating things people enjoy reading
Bonus Points if You:
Know the basics of SEO or ad copy A/B testing
Can think like a parent and write like a friend
What You'll Get
A young, creative workplace where ideas matter more than job titles
Exposure to how a brand is built across marketing, design, and product
Room to grow, experiment, and lead content ideas from day one
Job Type: Full-time
Pay: ₹450,000.00 - ₹650,000.00 per year
Benefits:
Cell phone reimbursement
Health insurance
Paid sick time
Provident Fund
Work from home
Schedule:
Day shift
Fixed shift
Weekend availability
Work Location: In person
