Digital Marketing Consultant | Web Strategy and Experimentation

Qualifications
Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field
3+ years of experience in web experimentation or A/B testing
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize)
Responsibilities
In this hybrid role, you'll play a pivotal role in optimizing our public-facing websites through experimentation and personalization
Design and execute A/B tests, multivariate tests, and other web experiments
Analyze test results to identify insights and make data-driven recommendations
Collaborate with cross-functional teams to implement testing strategies
Monitor and report on key performance indicators (KPIs)
Assist with user acceptance testing for website migration projects
Job description
Job Title: Digital Marketing Consultant – Web Strategy and Experimentation

Duration: 6 months assignment with possible extensions

Location: Hartford, CT 06183 | Hybrid

We're seeking a talented Digital Marketing Consultant to join our team in Hartford, CT. In this hybrid role, you'll play a pivotal role in optimizing our public-facing websites through experimentation and personalization.

Responsibilities:
• Design and execute A/B tests, multivariate tests, and other web experiments.
• Analyze test results to identify insights and make data-driven recommendations.
• Collaborate with cross-functional teams to implement testing strategies.
• Monitor and report on key performance indicators (KPIs).
• Assist with user acceptance testing for website migration projects.

Qualifications:
• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 3+ years of experience in web experimentation or A/B testing.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experimentation platforms (e.g., Optimizely, VWO, Google Optimize).

Ready to take your digital marketing career to the next level? Apply today!