Marketing Director

Job description
Responsibilities
• Work in a highly collaborative environment and interact closely with investment teams and distribution to create compelling product campaigns that align with the business and sales strategy
• Define KPI’s, monitor campaign performance, prepare reports, identify areas for improvement and provide regular insights to the broader team.
• Work with communications and marketing colleagues to produce effective and professional product marketing materials, across media channels, including written, visual, podcast/video, web, email, and social.
• Developing regional marketing plans to help deliver investment positioning for specific audiences such as events, digital newsletters, and written content.
• Review, initiate and lead the production process of relevant product collateral and contribute to the production of corporate marketing content.
• Govern consistency of messaging across existing product marketing materials.

Experience Required
• Previous relevant experience of managing marketing projects within the intermediary channel
• Previous relevant experience in product marketing in the asset management industry with knowledge of fixed income and equities marketing.
• Advanced project and process management skills with the ability to work on multiple projects and multitask.
• Technical skill set to report data, recognise trends, and analyse and communicate the outcome of campaigns.
• Strong writing, proofreading, and editing skills.
• Team player who collaborates with stakeholders across the firm and any relevant third parties.
• Understanding of the regulatory environment
• Prior experience of Salesforce Marketing Cloud preferable but not essential.

EFCSP