Job Description
Qualifications
Ability to translate complex concepts into clear, compelling sales and marketing materials with a proven track record in creating high-quality marketing materials and sales collateral
A strong understanding of how to position client benefits effectively in marketing materials to highlight the value and impact of products and services
A thorough knowledge of digital marketing services
A deep understanding of B2B/B2C marketing and sales techniques
Excellent written and verbal communication skills
Detail-oriented with a strong eye for quality and consistency
Adaptable and open to feedback, with a continuous improvement mindset
The ability to multitask, prioritize, and successfully meet multiple deadlines at once while maintaining a high attention to detail
Strong design and content creation skills, with proficiency in graphic design software (e.g., Adobe Creative Suite)
Experience within the audio industry
Benefits
Competitive compensation package
Professional growth and career opportunities
Focused, responsible, and collaborative work environment with the ability to ask, "what if" and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
Responsibilities
This role will have a strong focus on digital marketing services and will provide product positioning and marketing strategy support for the Company's local sales teams
The role reports directly to the SVP of Corporate Communications & Marketing and collaborates with sales and business unit leaders
Develop compelling, customizable sales materials such as presentation templates, sales sheets, leave-behinds, etc
to support the sales teams across 85 markets in selling audio advertising and digital marketing services
Create ready-to-use support materials like case studies, testimonials, one-sheets, etc. for both sellers and for the organization's public-facing website
Collaborate with internal and external stakeholders to support product positioning, value proposition creation, and overall product marketing strategies for the organization's portfolio of radio stations and digital marketing services
Establish additional resources to educate sellers on our products and strategies - training materials, best practices, FAQs, etc
Maintain a comprehensive collection of the organization's internal and external sales materials and keep content up-to-date and easy to find
Disseminate updated marketing materials to ensure all teams are aware of and have access to the most up-to-date materials, templates, and go-to-market strategies
Report on the usage and impact of sales collateral, using data to enhance quality and effectiveness
Job description
The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies!
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the AP, the Academy of Country Music Awards, and many other world-class partners across more than +,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, a network of smart, entertaining and thought-provoking original podcasts delivering more than 2.4 billion annual downloads. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Cumulus Media | (Atlanta, GA) is seeking a full-time, 100% remote Sales Marketing Specialist to join the Corporate Marketing team. This role will have a strong focus on digital marketing services and will provide product positioning and marketing strategy support for the Company's local sales teams. The role reports directly to the SVP of Corporate Communications & Marketing and collaborates with sales and business unit leaders.
Key Responsibilities
• Develop compelling, customizable sales materials such as presentation templates, sales sheets, leave-behinds, etc. to support the sales teams across 85 markets in selling audio advertising and digital marketing services
• Create ready-to-use support materials like case studies, testimonials, one-sheets, etc. for both sellers and for the organization's public-facing website
• Collaborate with internal and external stakeholders to support product positioning, value proposition creation, and overall product marketing strategies for the organization's portfolio of radio stations and digital marketing services
• Establish additional resources to educate sellers on our products and strategies - training materials, best practices, FAQs, etc.
• Maintain a comprehensive collection of the organization's internal and external sales materials and keep content up-to-date and easy to find
• Disseminate updated marketing materials to ensure all teams are aware of and have access to the most up-to-date materials, templates, and go-to-market strategies
• Report on the usage and impact of sales collateral, using data to enhance quality and effectiveness
Key Qualifications
• 3+ years of experience in marketing, preferably within digital marketing and traditional advertising industries; bachelor's degree in marketing or a related field preferred
• Ability to translate complex concepts into clear, compelling sales and marketing materials with a proven track record in creating high-quality marketing materials and sales collateral
• A strong understanding of how to position client benefits effectively in marketing materials to highlight the value and impact of products and services
• A thorough knowledge of digital marketing services
• A deep understanding of B2B/B2C marketing and sales techniques
• Excellent written and verbal communication skills
• Detail-oriented with a strong eye for quality and consistency
• Adaptable and open to feedback, with a continuous improvement mindset
• The ability to multitask, prioritize, and successfully meet multiple deadlines at once while maintaining a high attention to detail
Bonus Points:
• Strong design and content creation skills, with proficiency in graphic design software (e.g., Adobe Creative Suite)
• Experience within the audio industry
What we offer:
• Competitive compensation package
• Professional growth and career opportunities
• Focused, responsible, and collaborative work environment with the ability to ask, "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://cumulusmedia.jobs.net/
For more information about CUMULUS MEDIA, visit our website at: https://www.cumulusmedia.com/
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
