Job Description
Responsibilities:
1. Develop and Execute Digital Marketing Strategies:
● Develop and implement comprehensive digital marketing strategies to drive
online traffic to the company website and generate leads.
● Utilize a variety of channels, including SEO, SEM, social media, email marketing,
and content marketing, to achieve marketing objectives.
● Stay updated with the latest trends and best practices in digital marketing and
implement innovative strategies to stay ahead of the competition.
2. Team Leadership and Collaboration:
● Lead and manage the digital marketing team, providing guidance and support to
ensure successful execution of marketing campaigns.
● Collaborate with cross-functional teams, including sales, product, and design, to
align digital marketing efforts with overall business goals and objectives.
3. Performance Analysis and Optimization:
● Monitor and analyze digital marketing performance using tools such as Google
Analytics, SEMrush, and social media analytics platforms.
● Track key performance indicators (KPIs) and metrics to evaluate the
effectiveness of marketing campaigns and identify areas for improvement.
● Optimize digital marketing campaigns based on performance data to maximize
ROI and achieve marketing objectives.
4. Content Strategy and Creation:
● Develop and execute content marketing strategies to attract and engage target
audiences across digital channels.
● Oversee the creation and optimization of content assets, including blog posts,
articles, whitepapers, videos, and website copy, to drive traffic and conversions.
● Ensure that all content is optimized for search engines and aligned with SEO best
practices to improve organic visibility.
5. Effective Content Writing for Websites and Clients:
● Write compelling and persuasive content for websites, landing pages, and
marketing materials that resonates with target audiences and drives
engagement.
● Collaborate with clients to understand their brand voice and messaging
requirements and develop customized content that meets their needs.
● Conduct keyword research and incorporate relevant keywords into content to
improve search engine ranking and visibility.
Requirements:
● Bachelor's degree in marketing, communications, or a related field.
● Minimum of 5 years of experience in digital marketing, with a proven track record
of developing and executing successful digital marketing strategies.
● Strong leadership and team management skills, with the ability to inspire and
motivate team members.
● In-depth knowledge of digital marketing channels and tactics, including SEO,
SEM, social media, email marketing, and content marketing.
● Able to pitch clients and solve digital marketing queries effectively
● Experience using digital marketing tools and platforms, such as Google Analytics,
SEMrush, and social media management tools.
● Excellent analytical skills and ability to interpret data to make informed
decisions.
● Strong communication and interpersonal skills, with the ability to collaborate
effectively with cross-functional teams.
● Ability to thrive in a fast-paced, dynamic environment and manage multiple
projects simultaneously.
● Certification in digital marketing or related field is a plus.
What We Offer:
● Competitive salary and benefits package, based on experience.
● Opportunity to lead and shape the digital marketing strategy for a growing
company.
● Dynamic work environment with opportunities for career growth and
advancement.
● Work-life balance and the vibrant lifestyle of Goa!
Bonus Points:
● Experience with hospitality technology solutions or software sales.
● Multilingual skills.
● Success in lead generation through digital marketing channels.
Mandatory Key Skills:
● Excellent communication, presentation, and convincing skills
Note: Previous experience in the digital marketing industry is highly preferred for this
role.
Job Type: Full-time
Education:
• Bachelor's (Preferred)
Experience:
• Digital marketing: 5 years (Preferred)
• total work: 1 year (Preferred)
Work Location: In person
