Digital Marketing Specialist

Banisoft is a leading inbound marketing agency with a skilled team of internet marketers, content creators, and web designers committed to fulfilling clients' requirements. We concentrate on earning impressive business results. We use a distinctive strategy called Profit-Centric Acceleration (PCA) to boost businesses to new levels. By placing data at the forefront and combining intelligent technology with captivating content, we're not just after leads or sales – we're committed to boosting bottom line of our clients.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Kharar. The Digital Marketing Specialist will be responsible for managing social media marketing, SEO, media buying, web analytics, online marketing, and communication.

Digital Marketing Job Requirements and Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests. Monitor ROI and KPIs
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Able to manage a team and complete tasks within a given time frame
• Strong verbal and written communication skills

Perks and benefits

Salary + Bonus + Attractive performance incentives.

2nd and 4th Saturday off.

After 3 months individual health insurance will be provided