Area Sales Head

Report To: Regional Liabilities Head (For the Rest of India) / Cluster Liabilities Head (For North & West)

& to the Regional Head (Rest of India) / Cluster Head (for North & West) Brach Banking in NDS

Job Purpose: To manage the Team of CASA & CEP Personal Bankers in the region who are supposed

to acquire CASA Accounts, Salary accounts, Build Balances / TD book and cross sell multiple banking

products like Insurance, Gold Loan, Personal Loan, Consumer LAP etc.

Key Accountability: The key accountability of the Regional Liability Head is to build & manage the

team of CASA & CEP Personal Bankers in the region to get desired level of productivity per person by

overachieving the scorecard parameters. The scorecard parameters are Revenue, Balance build &

Number of accounts including Corporate Salary Accounts.