Digital Marketing Manager

JOB DESCRIPTION - DIGITAL MARKETING

MANAGER

About us:

Text Mercato is a company that specializes in developing high-quality content for its clients

using a proprietary platform and advanced algorithms that allow for efficient delivery within

set timeframes. One of the company's strengths is its ability to maintain consistent quality

while scaling its operations to meet the demands of its clients.

Some of Text Mercato's clients include Amazon, Flipkart, L'Oreal, Royal Bank of Scotland, and

Quikr, among others. The company prides itself on disrupting the industry with its dedicated

B2B content platform that leverages technology and sound processes to ensure timely

delivery of high-quality content.

Responsibilities:

● Develop digital marketing strategies in line with management’s business objectives

● Determine marketing budget along with the ROI’s and KPI’s

● Manage all digital marketing channels including organic and paid campaigns

● Devise strategies to build strong presence across digital channels such as Website,

SEO, Social Media , Webinars , Events and Email Campaigns

● Ability to manage paid campaigns independently and drive the performance

marketing campaigns

● Develop strategic approach for leads driven integrated marketing campaigns

● Work with content management team to devise the content strategy

● Complete ownership of lead generation through digital channels

● Achieve the desired number of leads and marketing qualified leads as per company’s

target

● Ability to analyze the performance of digital marketing channels and devise further

strategies to increase the performance

● Adept in B2B and B2C Marketing targeting India and Asia Pacific regions

● Work closely with sales teams to understand the quality of the leads and improve the

performance of campaigns

● Collaborate with cross functional teams to develop all marketing collaterals as per

industry standard required for successful execution of campaigns

● Manage the marketing metrics, reports and dashboards on regular basis.

Requirements:

● Candidate should have end to end digital marketing execution experience

● Master’s degree in marketing will be an advantage

● 6-8 years of experience in digital marketing and minimum 3 years of experience as

digital marketing manager

● Ability to work in fast paced startup environment

● Ability to work with external agencies/freelancers to get the required deliverables

● Knowledge of marketing automation tools is a must

Additional Details:

Website https://www.textmercato.com/

Mode of work Hybrid (2 days work from office)

Days of work 5 days (Monday to Friday)

Headquartered at Bangalore

CTC: 7 to 10LPA ( Offered Bracket