Digital Marketing Manager

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

· Will be involved in Digital Strategy for Lead Generation and Visibility Campaigns.

· Should have worked with a team of SEO, SMO, PPC, ORM, Web designers, Graphic Designers, Content Writers

· Will closely work with the CEO & Sales VPs in order to have direct alignment with the business goal & aiming at the revenue target set

· Should have managed budgets of minimum 10-20 Lacs per month for performance marketing

· Should be comfortable with strategizing, planning and execution of the campaigns.

· Should have experience handling a team of performance marketing executives

· Should have worked on PPC platforms such as Google ads, FB ads LinkedIn ads etc.

· Should be able to optimize the CPL keeping in mind both lead flow & quality

· Should understand the Sales funnel very well

· Should be well versed with digital analytics

· Should be exposed to sales automation

Qualifications
• 1+ year of marketing experience in higher education
• Excellent communication and organizational skills