Digital Marketing

Job Responsibilities
• Planning, developing, implementing and managing the overall digital marketing strategy.
• Create and manage link building strategies, content marketing strategies, and social media presences.
• Planning and monitoring the ongoing company presence on social media.
• Planning digital marketing campaigns, including web, SEO/SMO/SME/SEM, email, social media and display advertising.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Track performance of all marketing campaigns.
• Brainstorms new and creative growth strategies through digital marketing.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Skills Required
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Up-to-date on the latest trends and technologies in digital marketing