Job Description
Candidates from Tier I/II colleges preferred - Mandatory experience of handling Digital Marketing for International/US Clients in the B2B industry. - Experience in handling budgets and delivering aggressive ROI across marketing investments - Prior experience in working with US companies in an extended delivery model Responsibilities : - As a director, you will be responsible for marketing a wide variety of professional services to drive demand and revenue in the US market. - You will lead a team of talented professionals in the areas of content creation, digital marketing, SEO, marketing automation and graphic design. - You will be responsible for inspiring and developing the team and creating a high-performance culture. - Planning & Execution - Collaborate with senior leadership, business development team and other stakeholders to develop marketing plans for a wide variety of professional services - Collaborate with US and India teams to drive implementation of above plans with clear focus on converting leads into revenue - Conceptualize, design, and execute digital marketing initiatives that drive brand awareness and lead generation - Collaborate with business teams to proactively source high-quality content. - Strong focus on content generation and content marketing, including whitepapers, blogs, solution videos, and much more - Lead development of innovative concepts and best practices to improve the efficacy and efficiency of marketing processes. Marketing automation, analytics, and reporting : - Oversee usage of marketing automation tools to drive multi-channel demand generation programs, campaigns, content marketing, and lead nurturing - Use analytics to drive ROI - closely monitor critical indicators, measure ROI, and suggest areas to optimize Social Media Marketing : - Implement innovative ideas to enhance brand visibility on leading B2B social media platforms, including strategy and budgets - Drive leads, create conversations, brand awareness, and generate touchpoints through social media marketing Team Development : - Create and monitor development plans for team of 10+ professionals - Invest personally in the development of team members Education and Experience Requirements : Experience : - Results-oriented B2B Marketing strategist and implementer who can drive demand generation focused on North America in the professional services industry. - Proven experience in all aspects of B2B marketing: demand generation, content and brand, digital marketing, events, and account-based marketing - Strong collaborator who builds positive relationships across all levels and geographies. - Experience in hiring, training, and driving a high-performance team, including content generation, graphic design, SEO, digital marketing - Experience in handling budgets and delivering aggressive ROI across marketing investments - Prior experience in working with US companies in an extended delivery model - Prior experience in professional services preferred. Education : MBA in Marketing with 10+ years of relevant experience
