Manager| Sr| Manager

Support revenue on key portfolios by creating compelling communication for Brand and Direct Marketing campaigns across digital & offline channels.
It involves monitoring competitive landscape for the portfolio of products managed. In-depth understanding of consumer buying journey to create sharp communication brief for creative agencies (Brand agencies, production houses, digital & direct marketing agencies).
Evaluate & test communication with consumers to ensure comprehension, likeability and intent.
Follow the brand planning process and execute the Go To Market strategy within agreed TAT, process and budget. Track, analyze and publish results