Search Engine Optimization Specialist

Key Functional Areas of Responsibility:
• Develop and execute successful SEO strategies for
• multiple products.
• Developing a long-term SEO strategy with a strong
• focus on mobile web.
• Coming up with new ideas, leading brainstorms, and
• staying organized.
• Taking hands on and creative approaches with content
• generation.
• Performing site specific keyword research and
• competitive analysis.
• Driving the implementation of on-page website SEO
• Optimization.
• Performing backlink analysis, opportunity identification,
• solicitation and optimization.
• Preparing and communicating regular & ad hoc
• reporting on SEO performance.
• Working independently with business stakeholders to
• identify KPIs, develop dashboards, and interpret metrics
• to deliver sound, data driven recommendations.
• Highly proficient in Excel/Word/PowerPoint with the
• ability to analyze data and prepare reports presentation.
• Conduct keyword research to guide content teams
• Optimize website content landing pages.
• Direct off-page optimization projects (e.g., link-
• building)
• Collect data and report on traffic, rankings and other
• aspects
• Keep abreast of SEO and integrated marketing trends

Requirements:
• 2-5 years’ experience in SEO
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SE reporting
• Familiarity with relevant tools (e.g.,web analytics tools (e.g.
• Google Analytics, Web Trends)
• Good communication skills