Lead Media Planner

Experience:3-5 years

Major Responsibilities:

● Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned

and Earned). Framing media investment strategies for clients towards the accomplishment of their short-term and long term goals

● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.

● Presenting media proposals, including timings and cost breakdowns, helping clients to

reach a final decision about their future advertising strategy.

● Monitor Digital Media Planning trends and competitor offerings to identify potential

business avenues and improve current offerings.

● Managing budgets and maintaining advertising spend records

● Have in-depth knowledge of the quality audience for all Clients

● Analyze the overall work and proficiency of the team

● Reference/ research - share more/new ideas and be up to date with the latest

happenings and news in the industry

● Trainings to keep the team on the same page

● Attend all team meetings and give feedback/suggestions for account performance