Digital Marketing Lead

Paid Search Analyst

Salary : $1650- $1+50 per month

Experience - 4+ years

Location - Permanently remote, India

Technical Skills
• 4+ years of experience in Paid Search.
• 3+ years of experience in Paid Social.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
• Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
• Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
• Experience working with scripts, automation solutions, and various ad personalization
• Fair understanding of third party web tracking tools like, Adobe Analytics, HubSpot, Mixpanel, Appsflyer
• Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
• Good command over Google analytics, search, ad campaigns & optimizations.
• Provide periodical PC reports and present performance improvement plans.
• Optimize targeting according to changing search trends & handle client escalations.
• Detailed understanding of marketing concepts & brand communications.

Our Belief

At Uplers we have fostered the philosophy of being a People First organization by going permanently remote. Our work culture has been acknowledged by the Ambition Box and is a Great Place to Work certified.

Uplers Talent Solutions is on a mission to connect global remote opportunities with top talent of India.

Why Uplers Talent Solutions?
• Payout 1.5x more than industry standards.
• Talent Success Coach to guide you.
• Global projects & learnings
• Flexibility of Working from Home
• Full-time job opportunity
• Job-security & satisfaction

How to become a part of Uplers Talent Solutions?

Stage 1: Fill the application form

Stage 2: Clear the 4 stage assessment process

Stage 3: Become a Uplers Certified Talent