Job Description
About the Role
We are seeking a data-driven, highly organized Marketing Director – Demand Generation to lead and grow the firm's multi-channel marketing operation. This is a high-accountability, high-visibility role reporting directly to firm owner.
You will manage a $2M+ annual marketing budget, oversee a portfolio of specialized external vendors, and be responsible for producing clear, accurate attribution reporting that ties every marketing dollar to signed cases. If you thrive in a structured, metrics-driven environment and can immediately contribute to reporting and analytics from day one, this role is for you.
Key Responsibilities
1. Attribution Reporting & Analytics
• Own weekly and monthly marketing performance reporting for firm leadership
• Accurately attribute leads and signed cases to specific channels and campaigns with corresponding spend data
• Demonstrate proficiency with CallRail, HubSpot, Salesforce, or comparable platforms
• Build and maintain dashboards that clearly communicate ROI across all channels
2. Campaign Strategy & Execution
• Lead demand generation strategy across digital, TV, and social media channels
• Design and implement sophisticated multi-channel campaigns that drive qualified leads
• Manage and optimize paid search (PPC) efforts in collaboration with the firm's Search Agency
3. Media Planning & Attribution
• Direct TV media buying and strategy alongside our Advertising Agency
• Build and manage attribution models to tie marketing spend directly to signed cases
• Recommend performance-based optimizations to improve campaign ROI and reporting accuracy
4. Budget Management & Vendor Oversight
• Manage a $2M+ annual marketing budget with detailed forecasting and reporting
• Oversee and hold accountable all vendor and media partner relationships including digital, TV, and creative agencies
• Monitor performance and lead contract negotiations, renewals, and scope adjustments
5. Team Organization & Systems Building
• Create and maintain organized systems for campaign tracking, vendor accountability, and internal reporting
• Supervise and coordinate marketing assistants and interns
• Establish clear workflows and accountability structures across all marketing functions
6. Market Expansion & Cultural Outreach
• Oversee strategic growth into the Hispanic market working closely with media agencies
• Evaluate market data to develop scalable lead generation strategies across diverse audiences
7. Internal Collaboration
• Present weekly scorecards and quarterly strategic reviews to firm leadership
• Communicate campaign performance and priorities clearly to attorneys and leadership teams
• Coordinate closely with the intake team to align marketing and lead conversion efforts
What We're Looking For
Required:
• 5–7 years of experience in demand generation or performance marketing
• Proven, hands-on proficiency with marketing attribution and CRM platforms (CallRail, HubSpot, Salesforce, or equivalent)
• Demonstrated ability to produce clean, accurate lead attribution reports tied to spend by channel
• Proven success managing PPC budgets of $500K+ annually
• Strong organizational skills with the ability to build systems and manage multiple vendors simultaneously
• Demonstrated success with TV strategy, paid social, and multi-touch campaigns
• Hands-on leadership style with the ability to both plan and execute
Preferred:
• Experience in legal, lead generation, or professional services industries
• Familiarity with EOS (Entrepreneurial Operating System) or structured accountability frameworks
• Bilingual (Spanish) is a plus but not required
Job Details
• Location: Houston, TX (In Office – Houston Heights office)
• Employment Type: Full-Time, Exempt
• Reports To: Managing Partner / Owner
Benefits
• Health, Dental & Vision Insurance
• 401(k) match
• Paid Time Off
About Us
Marc Whitehead & Associates is one of Texas' leading federal disability law firms, with 12 locations and a team of 60 professionals dedicated to helping people secure the disability benefits they are rightfully owed. We operate at scale — signing hundreds of cases monthly across Social Security Disability, Long-Term Disability Insurance, and VA claims — and we are growing aggressively.
We believe in serving our clients and fostering an environment where employees have fun and thrive. Our core values include integrity, accountability, and teamwork. Learn more about our culture at @this.is.mwa on TikTok.
To apply, submit your resume to applications@marcwhitehead.com
Job Type: Full-time
Pay: $100,000.00 - $120,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
Work Location: In person
