Website & Digital Creative Manager

Full job description
About D’IYANU: D’IYANU is a leading ecommerce fashion brand rooted in African- inspired design, offering bold, print-driven apparel for men, women, and kids. We serve a global customer base and are focused on delivering standout products and a seamless shopping experience.

We’re seeking a highly detail-oriented Website & Digital Creative Manager to own both creative execution and website management across our eCommerce business. You will play a key role in how customers experience the brand across the website, email, and marketing channels.

Key Responsibilities:

Creative & Design

· Design all brand graphics across: Website (homepage banners, collection visuals), Email and SMS campaigns, Social media content, Packaging and promotional materials

· Execute creative for all campaigns in alignment with the marketing calendar

· Maintain strong visual consistency across all touchpoints

Website Management, Merchandising & Optimization (Shopify)

· Own all day-to-day website updates, including homepage, banners,

announcement bar, and overall site presentation

· Manage navigation across desktop (mega menu) and mobile, including adding

and organizing new collections

· Create and update product and collection pages (descriptions, tags, tax

settings, imagery)

· Merchandise collections to prioritize new arrivals, key products, and overall shopping experience

· Ensure accurate product status across the site, including in-stock vs preorder, back-in-stock visibility, and “Coming Soon” functionality

· Manage all apps and ensure optimal performance

· Execute monthly markdown and clearance updates, including pricing and product changes

· Run biweekly sold-out reports and manage product archiving

Technical, QA & Performance

· Perform regular website QA to ensure accuracy, functionality, and a seamless user experience

· Review site structure, categories, and overall organization for optimization opportunities

· Analyze heatmap data using Microsoft Clarity and identify areas for improvement

· Review and approve SEO blog content for accuracy and quality

· Make minor code updates (HTML/CSS/Liquid) as needed for site improvements

· Manage and coordinate with external developers on larger website updates, enhancements, and bug fixes

Qualifications:

· 5–7+ years of experience in eCommerce, digital design, or website management, with hands-on experience managing Shopify (or similar platforms)

· Proven ability to own both website management and creative execution in a fast-paced eCommerce environment

· Strong graphic design skills (Adobe Creative Suite, Figma, etc.) with experience creating assets across web, email, social, and marketing channels

· Proficiency in Shopify admin, including product setup, collection management, navigation updates, and site merchandising

· Basic working knowledge of HTML, CSS, and Liquid, with the ability to make minor code updates and troubleshoot issues

· Experience coordinating with and managing external developers on larger site updates and enhancements

· Strong understanding of eCommerce merchandising, user experience, and visual hierarchy

· Familiarity with analytics tools such as Microsoft Clarity to evaluate site performance and identify improvement opportunities

· Highly detail-oriented with a strong track record of executing updates accurately, on time, and with minimal errors

· Proven ability to maintain a high-performing, well-organized website with clear product presentation and navigation

· Demonstrated ownership mindset with the ability to identify issues proactively and implement solutions without constant oversight

Pay: $85,000.00 - $90,000.00 per year

Benefits:

Dental insurance
Employee discount
Health insurance
Paid time off
Application Question(s):

This position requires 5–7+ years of experience in fashion eCommerce, digital design, or website management, with hands-on experience managing Shopify (or similar platforms) Do you have this experience?
This position requires you to be in our Norristown, PA office 3 days a week. Can you commute to our location 3 days a week?
Are you comfort with HTML/CSS/Liquid + ability to troubleshoot and manage developers)?
Education:

Bachelor's (Preferred)
Work Location: Hybrid remote in Norristown, PA 19401