Job Description
We are looking for an experienced Director of Marketing to lead strategic initiatives that strengthen brand presence and accelerate business growth in Atlanta, Georgia. This role will shape multi-channel B2B marketing programs, guide digital performance efforts, and translate market insights into effective campaigns. The ideal candidate brings strong leadership, analytical thinking, and a track record of building measurable marketing strategies that expand awareness and generate demand.
Responsibilities:
• Develop and lead a comprehensive marketing roadmap that supports business objectives and increases market visibility.
• Oversee digital marketing initiatives across relevant channels, using performance data to improve reach, engagement, and conversion outcomes.
• Direct B2B marketing campaigns designed to attract target audiences, nurture prospects, and support revenue goals.
• Strengthen brand positioning by creating consistent messaging and ensuring alignment across all marketing activities.
• Use analytics tools, including Google Analytics, to evaluate campaign performance and provide actionable recommendations.
• Partner with cross-functional leaders to align marketing priorities with sales objectives, product direction, and broader company strategy.
• Manage campaign planning, budget allocation, and resource prioritization to maximize return on marketing investment.
• Monitor industry trends, competitor activity, and customer behavior to identify opportunities for growth and differentiation.
• 10+ years of progressive marketing experience, including leadership responsibility in strategic marketing roles.
• Demonstrated success leading digital marketing programs with measurable business impact.
• Strong background in B2B marketing with experience developing campaigns for business or enterprise audiences.
• Proven ability to build brand awareness through well-executed positioning, messaging, and go-to-market initiatives.
• Expertise in marketing strategy development, execution planning, and performance measurement.
• Proficiency with Google Analytics and the ability to interpret data to guide decision-making.
• Excellent leadership, communication, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Innovation starts with people. ®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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