Job Description
Role Description
This is a full-time on-site role for a Email Marketing Executive, based in Delhi, India. We are seeking an experienced Email Marketing Executive to join our growing team at Nerditia. We're seeking a results-driven Email Marketing Specialist to join our performance marketing team. In this role, you'll design, execute, and optimize email campaigns that drive measurable growth for our diverse portfolio of B2B and B2C clients—from ecommerce brands to local businesses looking to increase sales or traffic or walk in crowd/leads. You'll be the strategic force behind campaigns that convert subscribers into customers and turn customers into loyal advocates.
Pay Range: ₹15,000 - ₹25,000 per month
Qualifications
Required Qualifications
Must be an immediate joiner. And willing to commute to the office on a daily basis.
This is an On-site position and therefore, you must be able to commute to office location (Keshav Puram, Delhi) on a daily basis. so do not apply if you are looking for a work from home or part time opportunity.
Must have at least 2 years of prior Email Marketing Campaign handling experience. Preferred: 2-4 years of experience in an agency or performance marketing environment
Please do not apply if you have more than 5 years of experience as we are only looking for an intermediate candidate, not an exceptionally expert one.
Proven Track Record: Demonstrable success in creating email campaigns that drive revenue, conversions, and engagement
Technical Proficiency: Expert-level experience with major email marketing platforms (Mailchimp, HubSpot, Klaviyo, SendGrid, ActiveCampaign, or similar ESPs)
Marketing Automation: Strong experience building automated workflows and drip campaigns
Analytics Skills: Proficiency in Google Analytics, email analytics tools, and data-driven decision making
Copywriting: Excellent writing and editing skills with ability to create persuasive, audience-specific content (You can use AI to draft them but should be sensible enough to review the AI drafted content, do not use copy paste approach ever)
Portfolio showcasing successful email campaigns with measurable results
Experience scaling email programs from the ground up
Knowledge of advanced segmentation and personalization strategies
Understanding of email deliverability and sender reputation management
Active participation in marketing communities or continuous learning initiatives
Preferred Qualifications
Experience working with ecommerce platforms (Shopify, WooCommerce, Magento) and their email integrations
Knowledge of HTML/CSS for email template customization
Familiarity with CRM systems (Salesforce, Zoho, HubSpot CRM)
Experience with multi-channel campaign coordination
Certifications in email marketing or marketing automation platforms
Understanding of SMS marketing integration
Experience in both B2B and B2C email marketing strategies
Skills & Competencies
Analytical Mindset: Strong ability to interpret data, identify patterns, and make data-backed recommendations
Creativity: Ability to develop innovative campaign concepts that stand out in crowded inboxes
Attention to Detail: Meticulous approach to quality assurance, testing, and compliance
Project Management: Excellent organizational skills with ability to manage multiple campaigns and deadlines
Communication: Clear, professional communication skills for client interactions and internal collaboration
Adaptability: Comfortable working in a fast-paced environment with evolving priorities
Growth Mindset: Proactive learner who stays current with email marketing trends and best practices
Key Responsibilities
Campaign Strategy & Execution
Develop and execute end-to-end email marketing campaigns aligned with client objectives and KPIs
Create comprehensive email marketing strategies for multiple clients across B2B and B2C sectors
Design customer journey maps and build automated email sequences (welcome series, cart abandonment, post-purchase, re-engagement, etc.)
Conduct A/B and multivariate testing on subject lines, content, CTAs, send times, and audience segments to optimize performance
Content & Creative Development
Write compelling, conversion-focused email copy that resonates with diverse target audiences
Collaborate with designers to create visually engaging, mobile-responsive email templates
Ensure brand consistency while tailoring messaging for different client verticals and audience segments
Develop personalized content strategies using dynamic content and segmentation
Technical Implementation & Management
Manage email marketing platforms (ESP) including list management, segmentation, and campaign deployment
Implement marketing automation workflows and trigger-based campaigns
Ensure technical best practices including deliverability optimization, SPAM compliance, and email authentication (SPF, DKIM, DMARC)
Maintain email lists hygiene, manage subscriber preferences, and ensure GDPR/CAN-SPAM compliance
Analytics & Optimization
Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI, revenue per email)
Generate comprehensive performance reports with actionable insights for clients
Identify trends, opportunities, and areas for improvement across campaigns
Set benchmarks and KPIs, continuously optimizing campaigns to exceed performance goals
Client & Stakeholder Management
Present campaign strategies, results, and recommendations to clients with confidence
Collaborate with cross-functional teams (paid media, SEO, content, design) to ensure integrated marketing approaches
Stay updated on client industries, seasonal trends, and competitive landscape
Manage multiple client accounts simultaneously while meeting deadlines
Company Description
Nerditia is a dynamic digital marketing agency, blending creativity with technology to deliver impactful results. Since its establishment in 2017, we have been helping clients navigate the complexities of the digital realm by offering specialized SEO, social media marketing (SMM), and content solutions. Our personalized strategies are meticulously crafted to meet the unique goals of each business, empowering them to enhance their online presence and achieve remarkable growth. At Nerditia, we pride ourselves on providing comprehensive support to our partners looking to excel in the digital space.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
Keshav Puram, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Are you comfortable with the pay-range being offered for this job position?
Do you have a proven track record of the Email Marketing Campaign you've handled?
We must fill this position urgently. Can you start immediately?
Experience:
Email Marketing: 1 year (Required)
Work Location: In person
