Job Description
We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS or AI-based products, understand consumer-style D2C marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.
Key Responsibilities
• Develop clear product positioning, messaging, and value propositions.
• Create and manage SEO strategies to improve organic growth and search rankings.
• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.
• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.
• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.
• Conduct in-depth market and competitor research to identify gaps and new opportunities.
• Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.
• Track, measure, and report campaign performance and product marketing KPIs.
Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.
• Manage, mentor, and guide a small marketing team to ensure timely execution.
• Identify and explore new channels, tools, and strategies for product growth.
Requirement:
• 4+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.
• Strong understanding of SEO, performance marketing, and lead generation workflows.
• Proven experience working with SaaS, AI, or tech-based products.
• Previous experience in PLG - Product Led Growth
• Ability to translate complex product features into simple, outcome-driven messaging.
• Strong analytical mindset with a good understanding of marketing metrics and attribution.
• Experience handling or mentoring a small marketing team.
• Excellent communication, storytelling, and strategic thinking skills.
Preffered Skill:
• Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.
• Experience with product-led growth activities.
• Ability to balance creativity with data-driven decision-making.
