Job Description
We are a premium kids’ wear clothing brand in India, known for its curated, fashion-forward collections designed for little trendsetters. We are passionate about blending style, comfort, and quality in every outfit, and now we are looking for a dynamic professional to take our digital presence and e-commerce business to new heights.
• Be part of a growing premium kidswear fashion brand in India.
• Opportunity to take ownership of e-commerce growth and brand presence.
• Work in a dynamic, creative, and fashion-driven environment.
Experience Required: 4–8 years
Industry Preference: Fashion/Apparel (mandatory)
Key Responsibilities:
E-commerce Management
• Drive online sales growth by managing and optimizing website and online sales channels.
• Expand the brand’s presence on premium e-commerce platforms.
• Ensure strong product, merchandising & pricing strategies.
• Implement performance-driven campaigns, promotions, and discount strategies aligned with business goals.
• Analyze sales, traffic, and conversion reports to identify improvement areas and drive revenue growth.
Social Media Strategy & Management
• Develop and execute social media strategies across Instagram, Facebook, and emerging digital platforms.
• Manage content creation and curation including photoshoots, reels, posts, influencer collaborations, and stories. closely work with social media agencies.
• Build engaging campaigns that highlight the brand’s premium positioning and festive/occasion wear appeal.
• Engage with customers and community online to build a strong digital brand presence.
• Track key metrics (engagement rate, follower growth, CTR, reach) and optimize campaigns accordingly.
• Partner with digital advertising (Facebook Ads, Instagram Ads, Google Ads) to boost sales and brand visibility.
Qualifications & Skills:
• Bachelor’s or Master’s degree in Marketing, Fashion Management, Business, or relevant field.
• 4–5 years of proven experience in fashion apparel e-commerce and social media management.
• Strong understanding of online retail dynamics, customer behavior, and children’s fashion segment.
• Excellent knowledge of Instagram, Facebook, and digital performance tools.
• Prior experience in online channel sales expansion and relationship management with e-commerce marketplaces.
• Strong communication and leadership skills with the ability to work cross-functionally.
