Job Description
Find out how your skills align with the job description
Skills
Do you have experience in Multivariate testing?
Education
Do you have a Bachelor's degree?
Job details
Pay
$85,000 - $95,000 a year
Job type
Full-time
Benefits
Pulled from the full job description
401(k) matching
Life insurance
Vision insurance
Dental insurance
AD&D insurance
Full job description
About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
The Digital Marketing Manager will be responsible for executing, optimizing, and scaling digital performance campaigns across Paid Social, SEM (Google), Retail Media (Criteo), Affiliate and emerging channels like CTV. This is a highly executional, hands-on-keyboard role that blends tactical media buying with strategic experimentation to drive measurable business impact.
The ideal candidate will be a fast learner and analytical thinker, with a deep knowledge of digital platforms and a bias for action. You’ll be responsible for full-funnel campaign execution from setup to optimization and will partner cross-functionally to ensure campaigns are aligned with business goals, creative strategy, and revenue targets.
This role will report into the Senior Manager, Digital Marketing and collaborate closely with brand, creative, eCommerce, and analytics stakeholders.
Responsibilities:
Build and manage Paid Social campaigns across Meta, TikTok, Pinterest, and other platforms, with a focus on performance and full-funnel coverage (upper, mid, and lower).
Execute and optimize Google Search and Performance Max campaigns, continuously refining keyword strategy, bidding models, and ad copy.
Launch and scale Retail Media campaigns, including Criteo and other platforms, to support omnichannel growth.
Support emerging channels like CTV through campaign setup, audience segmentation, and vendor collaboration.
Analyze campaign data regularly to identify performance drivers, areas for optimization, and scalable growth opportunities.
Develop, brief, and iterate on creative strategies in collaboration with internal creative and brand teams.
Maintain always-on testing frameworks across targeting, creative, and funnel stages to accelerate learnings.
Prepare and present clear performance reporting, insights, and recommendations to stakeholders.
Stay up to date with industry trends, platform changes, and competitive activity to keep campaigns ahead of the curve.
Qualifications:
Bachelor’s degree or higher in Marketing, Digital Media, or a related field.
4+ years of hands-on experience managing Paid Social campaigns; strong command of Meta Ads Manager required.
Proven executional experience with Google Ads (Search & PMAX); knowledge of best practices in bidding, structure, and creative.
Experience with Retail Media Networks like Criteo, Amazon Ads, or similar platforms is a plus.
Comfortable working with large datasets and using analytics tools (e.g., GA4, TripleWhale, Looker Studio) to inform decisions.
Strong A/B and multivariate testing experience with a data-driven, experimental mindset.
Excellent written and verbal communication skills with strong attention to detail.
Ability to thrive in a fast-paced, cross-functional environment with competing priorities.
Entrepreneurial mindset and a relentless drive to find opportunities and deliver results.
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs
You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
Wellness incentive programs
Salary: 85k-95k
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
