Global Customer Marketing Specialist

Marketing Automation Specialist

The role involves developing, executing, and optimizing global customer marketing campaigns across various channels using the Salesforce Marketing Cloud (SFMC) platform.

This position requires a strategic thinker with hands-on experience in managing campaigns that foster customer loyalty, retention, and lifetime value.
• Develop and execute email marketing programs, including segmentation, testing, and deployment
• Maintain integration of marketing automation with CRM and assist in integrating additional platforms into the software
• Evaluate campaign metrics and distribute performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance, and make recommendations for improvement
• Manage marketing automation efforts and processes, researching and implementing best practices, strategies, and industry standards
• Plan and perform A/B testing to enhance productivity, conversion rates, program/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce, such as managing the lead lifecycle, scoring, nurturing, segmentation, and data cleansing