B2B Event Lead

About the Role

The Event Marketing Manager will be responsible for planning and executing B2B events aligned with lead-generation goals. Key responsibilities include email marketing, content coordination, budget management, industry partnerships, post-event engagement, and reporting.
Mandatory Skills
• B2B event marketing in IT, SaaS, or engineering domains
• Email marketing expertise with tools and campaign execution
• Experience with hybrid/virtual events (Zoom, Hopin, etc.)
• Proven track record of managing partnerships and sponsorships
Qualifications
• Bachelor's degree with 3-4 years of experience in B2B event and email marketing
• Hands-on experience managing end-to-end events and generating qualified leads
Key Responsibilities
• Plan and execute B2B events aligned with lead-generation goals
• Develop and run email campaigns to engage decision-makers and drive leads
• Work with speakers and creative teams for compelling presentations and materials
• Manage event budgets and vendor relationships for cost-effective execution
• Collaborate with associations and academic institutions to boost branding
• Nurture leads and gather feedback to enhance future strategies
• Track event performance and provide detailed ROI reports