Job Description
Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM SME - Senior Manager
Management Level : 06 - Senior Manager
Location: Bangalore/ Gurgaon/Mumbai
Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency
Good to have skills: Data & Analytics, marketing automation
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
SEO Strategy & Execution – Develop and implement comprehensive SEO strategies, including technical, on-page, and off-page optimization to drive organic growth.
CRM Management & Customer Retention – Oversee lead segmentation, automation workflows, and personalized marketing campaigns to enhance customer engagement and loyalty.
Data Analysis & Performance Tracking – Monitor SEO rankings, organic traffic, customer interactions, and CRM conversion metrics, leveraging tools like Google Analytics, Search Console, Salesforce, and HubSpot.
Content & Keyword Optimization – Ensure SEO-driven content strategies, keyword research, and metadata enhancements to improve search visibility and user engagement.
Marketing Automation & Campaign Execution – Lead email marketing, drip campaigns, and CRM integrations to optimize customer touchpoints and drive conversions.
Cross-Functional Collaboration – Work closely with content, development, sales, and marketing teams to align SEO and CRM strategies with business objectives.
Industry Trends & Compliance – Stay updated on Google algorithm changes, AI-driven SEO, GDPR/CCPA compliance, and CRM best practices to ensure continued growth and data security.
Professional & Technical Skills:
SEO & CRM Software Expertise – Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.
Technical SEO & Website Optimization – Strong knowledge of site architecture, indexing, schema markup, Core Web Vitals, and mobile-first SEO.
Data Analytics & Performance Tracking – Ability to track and analyze SEO rankings, organic traffic, customer behavior, and conversion metrics using Google Analytics (GA4), Tableau, and CRM dashboards.
Marketing Automation & Lead Nurturing – Experience with email marketing, drip campaigns, customer segmentation, and AI-driven automation workflows.
Content Strategy & Keyword Optimization – Expertise in keyword research, content planning, metadata optimization, and search intent-based strategies.
Integration & API ManagementAdditional Information: - The ideal candidate is a data-driven, strategic thinker with expertise in SEO, CRM automation, and customer engagement, possessing strong analytical skills, cross-functional collaboration abilities, and a deep understanding of digital marketing trends, AI-driven optimization, and compliance regulations.
About Our Company | Accenture (do not remove the hyperlink)
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
• SEO & CRM Software Expertise – Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.
• Technical SEO & Website Optimization – Strong knowledge of site architecture, indexing, schema markup, Core Web Vitals, and mobile-first SEO.
• Data Analytics & Performance Tracking – Ability to track and analyze SEO rankings, organic traffic, customer behavior, and conversion metrics using Google Analytics (GA4), Tableau, and CRM dashboards.
• Marketing Automation & Lead Nurturing – Experience with email marketing, drip campaigns, customer segmentation, and AI-driven automation workflows.
• Content Strategy & Keyword Optimization – Expertise in keyword research, content planning, metadata optimization, and search intent-based strategies.
• Integration & API Management
Additional Information:
- The ideal candidate is a data-driven, strategic thinker with expertise in SEO, CRM automation, and customer engagement, possessing strong analytical skills, cross-functional collaboration abilities, and a deep understanding of digital marketing trends, AI-driven optimization, and compliance regulations.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
About Our Company | Accenture
