Digital Marketing Strategist

About Overdrive Interactive:

We are a Boston-based digital agency offering a unique blend of strategic, media, creative, and technical services. Our entrepreneurial spirit sets the standard for what most agencies aspire to become in today's competitive landscape.

Our team provides cutting-edge online marketing programs for leading companies, enabling them to succeed and grow. Dive into our dynamic environment where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together.

The role of Demand Generation Director is a key position within our organization, responsible for driving pipeline growth, customer acquisition, and revenue through global demand generation strategy.

Fundamental Responsibilities:
Develop and lead a scalable, cohesive, and data-driven approach to demand generation, collaborating closely with new business and strategy teams.
Create high-impact, data-driven campaigns that resonate with our target audience across different verticals and regions.
Collaborate with strategy and delivery teams to create compelling messaging and offers driving customer engagement and conversions.
Campaign Execution & Optimization:
Oversee integrated multi-channel campaigns including email, web, paid media, webinars, ABM, events, and content syndication.
Ensure campaign design engages prospects throughout the buyer's journey from awareness to conversion.
Monitor campaign performance and optimize continuously for maximum ROI using marketing automation tools and data-driven insights.