Digital Marketing Manager

Job Overview
We're seeking a highly skilled Paid Search Campaign Manager to join our dynamic team, taking on a critical role in managing paid search accounts and driving campaign success for our clients. As an analytical, results-driven paid search expert with a passion for optimizing campaigns and paid search spend, this may be the role for you.

Key Responsibilities:
Develop, implement, and manage comprehensive paid search strategies for primarily B2B SaaS clients, ensuring alignment with client goals and business objectives
Conduct keyword research, including generation of new keywords, analyzing search query reports (SQRs) to add negative keyword
Bid and targeting management and optimization
Develop and refine ad copy bid and targeting to drive quality leads and maximize ROI
Requirements:
Minimum of 3 years of dedicated experience managing Paid Search (PPC/SEM) campaigns, with a proven track record of successful account management and performance optimization
Strong knowledge of Google Ads and Bing Ads (certifications in these platforms are a bonus)
Demonstrable experience with paid search strategy, budgeting, keyword research, ad copywriting, A/B testing, and performance optimization