Job Description
Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Marketing Manager
Location(s): San Diego, CA
Work with integrated marketing professionals to plan and execute activities comprising an integrated buyer experience, where target audiences experience multiple touches throughout the buyer’s journey.
Execute plans for awareness and customer acquisition including processes, metrics, test & learn cadence, reporting, and a quantitative modeling that allows for scenario testing.
Work with Product Marketing, Business Development, and Content Marketing specialists to identify core messaging, ground-level insight, and technical expertise and develop highly relevant and engaging content that resonates with prospects on a global scale.
Establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints.
Work closely with the business intelligence team to align on measurement of campaign activities and define ongoing reporting structure.
Work closely with external agencies in support of campaign deliverables (i.e., copy, imagery).
Keep up-to-date on the latest trends in digital demand generation.
Basic qualifications
Bachelor’s degree in business, marketing, communications, or other relevant field of study.
5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation.
5+ years working in multi-disciplinary digital marketing roles channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/re-targeting, and social media.
2+ years of experience with marketing automation platforms and CRM tools (i.e., Marketo, Salesforce).
REQUIRED SKILLS:
2+ years of experience with marketing automation platforms and CRM tools (i.e., Marketo, Salesforce).
Work with integrated marketing professionals to plan and execute activities comprising an integrated buyer experience, where target audiences experience multiple touches throughout the buyer’s journey.
5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation.
B2B Tech marketing with Devops or business applications is highly preferred.
Years of Experience: 5+
Degree or Certification:
Bachelors’ degree in marketing, content and communications is needed.
