Associate - Digital Marketing

Responsibilities
Draft social media content for paid ads, incorporating creative ideation based on extensive consumer and competitor research
Develop and manage organic content strategy, focusing on audience testing, copywriting, and overall channel optimization
Execute acquisition and reactivation marketing strategies, identifying and segmenting target audiences using market research and customer insights
Optimize the conversion funnel to improve user engagement and increase conversion rates, understanding where and when to place ads to maximize their effectiveness
Job description
Responsibilities
• Draft social media content for paid ads, incorporating creative ideation based on extensive consumer and competitor research.
• Develop and manage organic content strategy, focusing on audience testing, copywriting, and overall channel optimization.
• Execute acquisition and reactivation marketing strategies, identifying and segmenting target audiences using market research and customer insights.
• Optimize the conversion funnel to improve user engagement and increase conversion rates, understanding where and when to place ads to maximize their effectiveness.