Heights Events - Manager - Business Development

Developing Strategic Marketing Initiatives

We are seeking a skilled Marketing Professional to drive brand awareness and sales through innovative marketing strategies.
Key Responsibilities:
• Design and implement Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns to increase brand visibility and appeal to target audiences.
• Identify and develop relationships with potential clients to sell advertising space for car display activation and other brand promotion activities.
• Negotiate contracts and pricing with clients, ensuring mutual satisfaction with agreement terms.
• Analyze market trends to create new marketing campaigns that resonate with target audiences.
• Oversee campaign implementation, monitoring effectiveness and modifying as needed.
• Collaborate with creative and design teams to develop compelling promotional materials, including print and digital ads, social media campaigns, and marketing collateral.
• Liaise with external vendors to ensure high-quality marketing materials production and timely delivery.
• Partner with senior management to develop long-term business plans and strategies aligning with company goals and objectives.
• Stay up-to-date on industry trends, competitors, and best practices in marketing and advertising.