Head of Digital Marketing

Qualifications
product design
protection
To excel in this position, candidates must have a minimum of 4 years' experience in a senior digital marketing role, with a proven track record of driving sales for DTC or retail brands
The role requires a highly analytical individual who is self-motivated, organized, and capable of managing multiple priorities
A Bachelor's degree in a relevant field is essential
The ideal candidate will be adept at data-driven decision-making, possess excellent relationship management skills, and be adept at using marketing technology to its full potential
The Head of Digital Marketing will play a pivotal role in the company's growth, and as such, a passion for innovation and a desire to make a real impact in the digital marketing space are key attributes
Benefits
consumer electronics
distribution
industrial design
audio
and battery charging
Responsibilities
The Company is seeking a Head of Digital Marketing to lead the planning and management of paid and owned marketing campaigns with a focus on driving sales through various online channels
The successful candidate will be responsible for developing and executing the digital marketing strategy, including go-to-market advertising and channel growth
This role involves overseeing GTM planning, media buying, affiliate program management, and email marketing, as well as managing both internal teams and external agencies
The Head of Digital Marketing will also be tasked with owning marketing and customer data, leading martech stack ownership, and driving audience segmentation and LTV forecasting
Job description
Head of Digital Marketing

About the Company

World-class gadget accessories manufacturer

Industry
Consumer Electronics

Type
Public Company

Founded
2004

Employees
501-1000

Categories
• Consumer Discretionary
• Consumer Electronics
• Consumer Goods
• Manufacturing

Specialties
• consumer electronics
• distribution
• industrial design
• product design
• protection
• audio
• and battery charging

Business Classifications
• E-Commerce
• B2C

About the Role

The Company is seeking a Head of Digital Marketing to lead the planning and management of paid and owned marketing campaigns with a focus on driving sales through various online channels. The successful candidate will be responsible for developing and executing the digital marketing strategy, including go-to-market advertising and channel growth. This role involves overseeing GTM planning, media buying, affiliate program management, and email marketing, as well as managing both internal teams and external agencies.

The Head of Digital Marketing will also be tasked with owning marketing and customer data, leading martech stack ownership, and driving audience segmentation and LTV forecasting. To excel in this position, candidates must have a minimum of 4 years' experience in a senior digital marketing role, with a proven track record of driving sales for DTC or retail brands. The role requires a highly analytical individual who is self-motivated, organized, and capable of managing multiple priorities.

A Bachelor's degree in a relevant field is essential. The ideal candidate will be adept at data-driven decision-making, possess excellent relationship management skills, and be adept at using marketing technology to its full potential. The Head of Digital Marketing will play a pivotal role in the company's growth, and as such, a passion for innovation and a desire to make a real impact in the digital marketing space are key attributes.

Hiring Manager Title
Chief Digital Officer

Travel Percent
Less than 10%

Functions
• Marketing