Job Description
At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers.
Role Description:
We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.
Responsibilities
• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent
• Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.
• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns
• Own key sales communications and updates
• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events
Required Skills:
• 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• Ability to establish good working relationships with cross-functional teams and align with global stakeholders
• Strong collaboration skills with a willingness to drive hands-on tactical execution
• Strong communication skills, both written and verbal
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
• Confidently deliver presentations to audiences of all sizes
• Ability to confidently pick up and lead new projects even in the face of ambiguity
