Graphic Designer cum Social Media Marketing

Profile: Graphic Designer cum Social Media Marketing

Experience: 03 to 05 years

Reporting: Director

Responsibilities:

 Design and implement social media strategy to align with business goals
 The candidate should be able to create creative original text, photos, videos and news
and ensure the designs are high quality and presentable
 Collaborate with other in-house teams to ensure generation of lead
 Communicate with followers, respond to queries in a timely manner and monitor
customer reviews.
 Create Various theme-based design for flyer such as festival post, all type of events
and inaugurations etc.
 Print and manage multiple campaign according to the lead requirement and within
the budget provided by the company with vendor co-ordination whenever require.
 Manage and optimize paid social media campaigns (e.g., Facebook Ads, Instagram
Ads, LinkedIn Ads) comprising of Sponsored Content, Sponsored InMail, Text Ads,
Dynamic Ads, and more.
 Obtain Knowledge of new online marketing channels for promoting the company
 Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures
and blog layout)
 Handle our social media presence ensuring high levels of web traffic and customer
engagement.
 Up-to-date with the latest digital technologies and social media trends

Qualifications and Skills

 Bachelor's degree in graphic arts, design, communications, or related field
 3-5 years of experience in graphic design and social media
 Knowledge of Coral draw, Adobe Photoshop, Canva, Illustrator, Sketch, InDesign,
and other graphic design software.
 Preferred Knowledge of video editing and motion graphics
 Experience in Meta business account (Facebook and Instagram) for clients, including
setting up and optimizing campaigns.
 Preferred Knowledge in managing LinkedIn paid advertising campaigns.
 Good knowledge of SEO, keyword research and Google Analytics
 Knowledge of layouts, graphic fundamentals, typography, print.
 Compelling portfolio of work over a wide range of creative projects
 Creative analytical skills
 Excellent eye for details related to colours, patterns, palates, themes
 Hands on experience in content management